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Sun.May 12, 2024

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Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study

Outgrow

MAY 12, 2024

Increased Conversions and Order Values The personalized recommendations provided by the quiz directly impact Ulta Beauty’s bottom line. When customers receive product recommendations tailored to their skin’s needs, they are more likely to purchase, leading to higher conversion rates.

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