PureB2B

MAY 9, 2024

Without high-quality data, your email marketing campaigns may lead to poor results. Here are the signs of B2B data decay in your email lists.

B2B 62

B2B High Quality Lead Email Marketing B2B Marketing 62

CMSWire

MAY 8, 2024

Explore Karna Crawford's strategies for humanizing B2B marketing and leveraging AI as an enabler at Marqeta. Continue reading.

CMO 63

CMO B2B Marketing Conversion B2B 63

B2B Marketing Directions

MAY 5, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. But has it changed enough to meet the revenue growth mandate? Data from "The CMO Survey" suggest that more change may be needed. Marketing has always played the starring role in driving revenue growth in the B2C world, but marketing was not viewed as a principal driver of revenue growth in most B2B companies until a few years ago.

Fulfillment 65

Fulfillment B2B Marketing B2B CMO 65

Vision Edge Marketing

MAY 7, 2024

Do you ever feel like you’re swimming against the current? As we produce this episode of What’s Your Edge?, The World Economic Forum expects the global economy to remain uncertain, citing that over half of chief economists anticipate it to weaken this year. The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves

Work Management 144

Work Management Marketing Management Customer Satisfaction Planning 144

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

protocol 80

MAY 9, 2024

With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only accessing email on the go, but also relying on search engines and AI-powered assistants to help them find how-tos, products, and services.

B2B Marketing 52

B2B Marketing B2B Internet Marketing Advertising Agencies 52

Engagio

MAY 7, 2024

Identify Common ABM Content Strategy Mistakes and Solutions. Enhance Your Marketing Strategy with Expert Guidance. Get actionable insights now!

Account Based Marketing 62

Account Based Marketing ABM Marketing Strategy Marketing & Strategy 62

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.

Trends 52

Trends Advertising Agencies Paid Search Agency Top of Funnel 52

HG Data

MAY 8, 2024

HG Insights, the authority in Technology Intelligence, today announced the launch of its new Market Intelligence product, a platform providing the data and insights that strategists and marketers need to scope the size and shape of new and existing markets. Elizabeth Cholawsky, CEO, HG Insights, said: Go-to-market planning is critical for companies to execute both […] The post HG Insights Delivers Real-Time Analysis with Market Intelligence appeared first on HG Insights.

Analysis 62

Analysis Planning Paid Search Agency Marketing Plans 62

CMSWire

MAY 6, 2024

While adoption rates have slowed, marketers are still very happy with the value they get from agile. Continue reading.

Practices 66

Practices Marketing 66

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

chiefmartech

MAY 7, 2024

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.

Long Tail Marketing 122

Long Tail Marketing Work Management Marketing Management Product 122

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Congratulations to all our Future of Work influencers who participated! Top 50 Global Thought Leaders and Influencers on Future of Work 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 114

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 114

Bannerflow

MAY 8, 2024

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.

Display 98

Display Advertisements Advertising Trends 98

Martech

MAY 6, 2024

The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.

Marketo 114

Marketo API Activities Webinar Metrics 114

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

Guidelines 78

Guidelines Social Media Media Brand Identity 78

33Across

MAY 8, 2024

The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking "made for advertising" sites risking brand safety. However, new tech and data intel enable combating this issue. Glossary’s powerful MFA site mitigation strategies help advertisers. The post Block MFA Sites and Increase Performance appeared first on 33Across.

Impressions 71

Impressions Advertisements Advertising Spending 71

Bannerflow

MAY 8, 2024

Digital out-of-home campaigns are becoming more and more common. And what with ever more traditional out-of-home signage being upgraded to digital, expect their number to rise ever further. But what’s the secret to great DOOH campaigns?

Campaigns 98

Campaigns Service 98

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns.

Contacts 109

Contacts Automation Campaigns Marketing AI 109

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.

Marketing AI 79

Marketing AI Work Management Tools Marketing Management 79

CMSWire

MAY 7, 2024

Musk emails CMSWire author Alex Kantrowitz with details on AI-powered news inside X. Continue reading.

Social Media 107

Social Media Twitter Media 107

Bannerflow

MAY 8, 2024

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market.

Display 98

Display Campaigns Best Practices Advertisements 98

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.

Advertisements 104

Advertisements Advertising Google Ad Exchange 104

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you.

Twitter 76

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 76

CMSWire

MAY 8, 2024

How this potential innovation could reshape personalized marketing, enhance user experience and diversify search marks a pivotal moment in digital marketing. Continue reading.

Search Marketing 68

Search Marketing Marketing Personalization Google 68

Bannerflow

MAY 8, 2024

Center Parcs unique product focused ad is the winner of Autumn 2021 best display campaign! Learn how it was made and with which ad tech.

Display 98

Display Campaigns Best Practices Advertisements 98

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.

Privacy 118

Privacy Personalization Ideal Customer Profiles Tips 118

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Go Beyond SEO

MAY 8, 2024

Ever wonder why some law firms always top Google searches? Is it luck or a secret method? It’s about using attorney search engine marketing , or SEO. By making your law firm’s website better, it stands out more. This brings in more people who might want your help. Attorney search engine marketing , or SEO for law firms , is crucial for boosting the visibility and success of your law firm online.

Search Engine Marketing 60

Search Engine Marketing Search Marketing Paid Search Agency Marketing Analytics Tools 60

Square 2 Marketing

MAY 7, 2024

Is your marketing department an army of one? (Or two or three?) And is your army trying to communicate with prospects and track impact via the digital equivalent of a carrier pigeon? I hear you. I’ve had the same laptop for 12 years. I’m a millennial who didn’t get my first smartphone until 2015! But the reality is we live in a constantly evolving, digital-first marketplace.

Marketing Automation 68

Marketing Automation Automation B2B Marketing B2B 68

Bannerflow

MAY 8, 2024

E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.

Display 83

Display Advertisements Advertising Trends 83