SendX
NOVEMBER 20, 2024
Believe it or not, email deliverability can make or break your marketing success. Think of domain warm-up tools as the key to building trust with email service providers. Email warm-up is not just a nice-to-have. It’s essential for ensuring your messages reach the intended recipients.
Marketing Insider Group
NOVEMBER 19, 2024
Creating a website that is not only visually appealing but also optimized for search engines is huge for reaching new audiences. SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. Web design and SEO are both integral to establishing a strong online presence, and each impacts the effectiveness of the other.
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SendX
NOVEMBER 14, 2024
With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them.
Vision Edge Marketing
NOVEMBER 19, 2024
Imagine standing at the edge of a vast forest, where every towering tree, each lush canopy, and the dense undergrowth beneath represents decades, even centuries, of growth. This forest didn’t spring up overnight; it was cultivated with a long-term vision, nurtured with care, and sustained through continuous adaptation. Now, let’s translate this imagery into the world of business.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Webbiquity
NOVEMBER 19, 2024
What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? You can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Point
NOVEMBER 19, 2024
Whenever we talk to prospective clients about helping them launch an ABM program , there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go after.” Selecting the right target accounts is the absolute foundation of a successful ABM strategy. However, many companies seem to adopt more of a “wish list” approach, as if choosing which accounts to target can be completely arbitrary, or based on whichever accounts sales says they want to chase aft
Marketing Insider Group
NOVEMBER 20, 2024
Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5% of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers.
Webbiquity
NOVEMBER 13, 2024
Nextdoor.com is unique among social networks. There are (almost) no memes or cat videos, very little political content (though some; see item #10 below), and no one showing off their recent exotic vacation photos. Instead, it’s geographically based; the content you see (and the users you see it from) are based on what neighborhood you live in. Nextdoor covers 260,000 neighborhoods in the U.S. and another 80,000 in 10 other countries.
Zoominfo
NOVEMBER 18, 2024
A well-designed, high-performing website is the cornerstone of modern digital marketing. But even the most engaging, highest traffic website is no good if you can’t tell who’s visiting. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CMSWire
NOVEMBER 18, 2024
B2B marketers can tap into subject matter experts by building strong relationships, setting clear expectations and repurposing existing content. Continue reading.
Oktopost
NOVEMBER 14, 2024
The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.
Marketing Insider Group
NOVEMBER 18, 2024
Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. A structured calendar makes sure you stay consistent, relevant, and focused on your goals. By building one, you keep control over your content and engage your audience effectively.
Martech
NOVEMBER 19, 2024
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
NOVEMBER 15, 2024
Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. But the fast growth of RevOps and its unique mandate to improve efficiency across siloed teams can lead to confusion among leaders.
CMSWire
NOVEMBER 18, 2024
AI marketing helps teams streamline workflows, discover new efficiencies and stay ahead in an evolving industry. Here are three ways to use it effectively. Continue reading.
BOP Design
NOVEMBER 19, 2024
Looking for a little inspiration for your B2B website design? You’ve come to the right place. In the competitive world of B2B marketing, a well-designed website is no longer just a “nice-to-have” – it’s your 24/7 salesperson and often the first impression you make on a potential client. An effective B2B website design must do. The post The Top 20 B2B Website Designs of 2024 appeared first on Bop Design.
Marketing Insider Group
NOVEMBER 18, 2024
Associations and other membership organizations thrive on high-quality information and networking among professionals, meaning effective communication is a must. Whether boosting your online presence , designing handwritten cards, or branching out into a new channel, implementing proven strategies turns your communications from messages to masterpieces.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Roketto
NOVEMBER 19, 2024
The eCommerce world of today is so much different than it was even five years ago. Simply maintaining the status quo is no longer enough to stay competitive. The top eCommerce businesses are not only keeping pace with industry trends-they're setting new standards by adopting advanced strategies that create exceptional, engaging, and personalized shopping experiences.
Zoominfo
NOVEMBER 14, 2024
When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.
CMSWire
NOVEMBER 18, 2024
Aligning finance and marketing helps teams make better decisions, reduce risks and drive long-term growth through clear communication and shared goals. Continue reading.
Martech
NOVEMBER 20, 2024
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
NOVEMBER 13, 2024
Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Success, however, comes from thoughtful planning and execution. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. Whether you’re working with Google Ads, social media platforms, or native advertising, crafting a solid paid advertising strategy involves breaking down the entire process, from initial planning to tracking
ATAK Interactive
NOVEMBER 19, 2024
The collaboration between HubSpot and Salesforce has long been a game-changer for businesses looking to align sales and marketing efforts, enabling seamless data exchange and improved lead management. As we head into 2025, both platforms are introducing updates that enhance functionality and tackle longstanding integration pain points. Here’s what you need to know.
Content Marketing Institute
NOVEMBER 19, 2024
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
Launch Marketing
NOVEMBER 13, 2024
Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. But, with heightened competition with other organizations to get your content seen by the right audience, it has become difficult to generate quality leads, according to over 45% of organizations. Many times, this happens because of which channels are being utilized.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
MarketJoy
NOVEMBER 18, 2024
In today’s hyper-competitive business environment, one of the most expensive mistakes companies make is poor customer targeting. Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities. But what are the true costs of poor targeting, and how can businesses avoid falling into this trap?
The Daily Egg
NOVEMBER 15, 2024
A well-designed user experience can set a business apart, attract loyal customers, and drive growth. A poor UX, on the other hand, The post A UX Design Bootcamp For When You Don’t Have Time Or Money appeared first on The Daily Egg.
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