Marketing Insider Group

JANUARY 21, 2025

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.

Social Media 162

Social Media Media Content Work Management 162

Webbiquity

JANUARY 16, 2025

Contributed post. When evaluating the success of an event, many businesses focus primarily on the number of attendees as a key performance indicator. While attendance is important, it doesnt tell the full story. True success lies in how well an event aligns with business objectives and delivers value to attendees. Image credit: Antonio Jamal Roberson To gain a deeper understanding of your event’s impact, its crucial to measure beyond just attendance figures.

Customer Satisfaction 166

Customer Satisfaction Loyalty ROI Network Marketing 166

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.

Social Media 298

Social Media Media Psychographics Loyalty 298

Webbiquity

JANUARY 14, 2025

Theres no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights. Image credit: Toa Heftiba on Unsplash Theres also no question that AI tools have advanced a lot in the past year. But a big question that is on the minds of marketing professionals, from B2B startups to consumer brands to agencies, is: what does the future hold for AI

Marketing AI 201

Marketing AI Work Management Marketing Management Marketing Analytics Tools 201

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. The ability to influence key decision-makers can often determine whether a company thrives or struggles. For businesses looking to establish credibility, enter new markets , or build meaningful, long-term relationships with high-value accounts , gaining support from your peers and other trusted members in your networks can be a game-changing stra

Communities 208

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 208

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?

Effectiveness 113

Effectiveness Marketing & Strategy B2B Marketing Management 113

Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

Branding 116

Branding Brand Identity Allocation Work Management 116

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. When done well, it connects potential buyers with your products, creating a seamless path from search to checkout. Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention.

SEO 157

SEO Service Lead Scoring Lead Ranking 157

Vision Edge Marketing

JANUARY 21, 2025

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and life sciences technology sectors. Her career spans the entire innovation lifecycle, making her a perfect fit for our Barriers to Revenue Growt h discussion today and strategies to overcome these.

Barriers 130

Barriers Lead Ranking Lead Scoring Marketing & Strategy 130

Acrolinx

JANUARY 15, 2025

Creating digital content is one of the most powerful marketing tools a company can leverage to build brand awareness, foster trust, and engage audiences effectively. Done well, it increases the chances of your content being shared and positions your brand as an authority in your industry.However, poorly executed web content can turn potential customers away, wasting valuable time and resources.

Tips 98

Tips Content Work Management Marketing Management 98

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.

Social Media 105

Social Media SEO Media Lead Ranking 105

Martech

JANUARY 15, 2025

An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.

Marketing AI 100

Marketing AI Tools Lead Ranking Lead Scoring 100

Zoominfo

JANUARY 15, 2025

Todays best go-to-market teams rely on actionable market signals and insights to fuel their sales motions. But without smart automation and easy-to-use tools, those plans simply cant get off the ground. Solving that problem for more sellers is the inspiration behind a new strategic partnership between ZoomInfo and Salesloft. Were beyond excited to show you how our solutions will work together to help GTM teams drive efficient prospecting, precise personalization, and scalable revenue growth and

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Work Management 130

Content Marketing Institute

JANUARY 15, 2025

Your audience wont tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.

Search Marketing 103

Search Marketing Marketing & Strategy Paid Search Agency Marketing 103

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Ahrefs

JANUARY 17, 2025

And, unfortunately, the problems dont end thereChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so.

Best Practices 96

Best Practices Tools Content SEO 96

Acrolinx

JANUARY 21, 2025

Overcoming challenges in the editorial process In many large businesses, content creation is far from efficient. Editorial cycles often become lengthy and repetitive, causing even straightforward content projects to take more time than necessary. The root of the problem lies in traditional content creation’s slow and manual nature. This inefficiency prevents organizations from producing enough high-quality content to support key business initiatives.

Marketing AI 80

Marketing AI Tools Guidelines Content 80

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.

Marketing Budget Creation 94

Marketing Budget Creation Budget Programs Lead Ranking Marketing Budget 94

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. There are so many nuances to consider with influencer affiliate marketing, from tracking and attribution to finding the right partners to handling compliance.

Paid Content 75

Paid Content Branding Brand Identity Advertising Agencies 75

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

JANUARY 14, 2025

By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose (with his permission). Have you seen that video of Mark Zuckerberg talking about the difference between Metas and Apples development approaches?

Linkedin 99

Linkedin Video Marketing Companies 99

Ahrefs

JANUARY 14, 2025

I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Heres everything we did to promote the conference.

Conference 92

Conference Promotion Tactics Personalization 92

Oktopost

JANUARY 14, 2025

In this episode, Reece Callaway shares his tips for marketing to Gen Z. He covers everything from crafting relatable content to jumping on trends and avoiding common mistakes. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When we see Gen Z on social, its often with a sense of casualness and informalityin a good way.

Hubspot 83

Hubspot Social Media Youtube Trends 83

Martech

JANUARY 14, 2025

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Googles global search market share was under 90% during each of the final three months of 2024. The data. Heres a screenshot of the 2024 search market share, showing Google dipping below 90% to 89.34% in October; 89.99% in November; and 89.73% in December: And heres the last three-month stretch where Googles search market share was under 90%, in 2015: 89.62% in January; 89.47

Search Marketing 101

Search Marketing Search Engine Marketing Google SEO 101

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sword and the Script | B2B

JANUARY 14, 2025

Surveys suggest marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run Measuring marketing isnt a difficult concept. There are three key areas to measure effort, engagement and results. Yet putting the concept into practice always seems to bring difficulty. Last week I wrote about a simple measurement framework to get started (listen to the audio version here Episode 61 ).

Statistics 78

Statistics B2B Marketing Marketing Attribution B2B 78

Content Marketing Institute

JANUARY 17, 2025

Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.

Brand Identity 98

Brand Identity Branding Communities Campaigns 98

Ahrefs

JANUARY 17, 2025

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).

Cost Per Click 92

Cost Per Click Keywords Paid Search Agency Google 92