Anything Goes Marketing

MAY 28, 2013

'For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T.

Lead Generation 100

Lead Generation Rules Generation Lead 100

Anything Goes Marketing

APRIL 11, 2013

'Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. But it''s been extremely exciting to be part of building a new frontier in marketing. To summarize this concept of advocate marketing, it.

Mobile Marketing 100

Mobile Marketing Marketing Marketing Automation Automation 100

Anything Goes Marketing

JANUARY 20, 2013

This is a guest post from CRM Analyst Ashley Verrill. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below.

Social Media 100

Social Media Customer Surveys Email Marketing Social Marketing 100

Anything Goes Marketing

OCTOBER 22, 2012

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. Here's the problem: my role is all about helping out customers and providing the best.

Social Networks 100

Social Networks Tools Social Media Facebook 100

Anything Goes Marketing

SEPTEMBER 25, 2012

I've had the following conversation a few times with clients who have implemented marketing automation: "so now that we have marketing automation in place we want to do ROI reporting - TODAY". Jumping into ROI/closed loop reporting right away can be difficult. You need to have the right processes in place including a strong relationship between marketing and sales as well as a focus on revenue.

Marketing Automation 100

Marketing Automation Automation ROI Marketing Report 100

Anything Goes Marketing

SEPTEMBER 12, 2012

Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having said that, your company may not be fully ready for it and there are some steps to start moving in.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 3, 2012

I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices? I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action. Amanda Hinkle wrote a great a simple yet powerful article over at MarketingProfs "Three.

Cross-Selling 100

Cross-Selling Conversion Rate Conversion Practices 100

Anything Goes Marketing

JANUARY 3, 2012

As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad!

Webinar Metrics 100

Webinar Metrics Practices Best Practices B2B 100

Anything Goes Marketing

AUGUST 7, 2011

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. Why is this so important? If nurturing is improving the number of overall leads.

Lead Nurturing 100

Lead Nurturing Eloqua Lead Leads 100

Anything Goes Marketing

MAY 5, 2011

Are your recipients not responding to your emails? This is a topic that I’m sure hits home with many of you. You work hard on getting an email campaign together, you send it out and then you find that the results were not what you were hoping they would be. I originally responded to a discussion on Focus called What strategies can you recommend for enhancing performance of email marketing.

Tips 100

Tips Email Campaigns Email Marketing Campaigns 100

Anything Goes Marketing

JANUARY 16, 2011

If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "It's All About Revenue" blog: So You Think You Know Marketing Automation Part I Have you recently rolled out a marketing automation platform like Eloqua, have you been using one for awhile, or are you considering one in the near future?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Eloqua 100

Anything Goes Marketing

NOVEMBER 21, 2010

It’s not too early to start planning for email campaigns you will be launching next year. To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that I attended titled “Top Tactics to Improve Email Relevancy and Deliverability” and included experts from MarketingSherpa and Return Path. In this post, I’ll provide a summary on some interesting.

Deliverability 100

Deliverability Relevance Tagging Social Media 100

Anything Goes Marketing

OCTOBER 18, 2010

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't.

B2B 100

B2B Marketing Mix Lead Generation Tagging 100

Anything Goes Marketing

SEPTEMBER 6, 2010

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and.

Linkedin 100

Linkedin Lead Generation Tips Generation 100

Anything Goes Marketing

AUGUST 26, 2010

With my son Matthew turning one this week, I’m feeling a bit nostalgic. I dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past trips with my wife, and reflected on memories that I’ve had in my first year as a dad. Taking a look back and reliving great times in your life provides perspective and helps explain how things have.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Qualification Lead 100

Anything Goes Marketing

JULY 4, 2010

Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

OCTOBER 20, 2009

Are any of you out there new fathers? How about new parents? I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Top of Funnel Ad Building 100

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

APRIL 3, 2006

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)??

Newsletter 100

Newsletter Course Video Marketing Email Marketing 100

Anything Goes Marketing

APRIL 3, 2006

Ever read anything by the "Experts" at Click Z? By experts I mean people trying to sell their stuff. Here is a "great" article titled " Email Creates Awareness ". Really? Is that what it does?? Wow, I didn't know! I read everything on this site with a huge, enormous grain of salt. There are only a few experts that I really trust. I'll point them out to you when I see them.

100

100

Anything Goes Marketing

APRIL 3, 2006

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! I emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?" Anne is very classy in her next email, she sent out an article that explained that she really didn't know why.

Case Studies 100

Case Studies Case Study Conversion Rate Studies 100

Anything Goes Marketing

APRIL 3, 2006

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! It talks about how you can graduate in 6 weeks and how there are plenty of jobs out there etc. Here's the thing: the marketing campaign worked becuase we're talking about it right now! Hmm. The mice in my head are starting to move.

CAN-SPAM 100

CAN-SPAM Email Marketing Campaigns Marketing 100

Anything Goes Marketing

APRIL 3, 2006

This was the kvetch from a marekting prof user. Take a look at the site and you can tell for yourself: [link]. The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. I think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales. That's my marketing tip for today.

Generation 100

Generation Tips Personalization Marketing 100

Anything Goes Marketing

APRIL 3, 2006

This really stupid simple site caught my attention: [link] (hey, it doesn't take much). C.

Viral Marketing 100

Viral Marketing Campaigns 100

Anything Goes Marketing

APRIL 3, 2006

You have to love the idea of Google Romance. How better to keep people from using your product (especially the techno geeks) then by offering the best offer of them all: love. Crazy smart!! What will they come up with next?? C. PPS - The joke is on you because it was actually an April fool's joke by Google but wasn't it awesome??? Great way to drive traffic to your site and use humour.

Google 100

Google Traffic Product Best Practices 100

Anything Goes Marketing

APRIL 4, 2006

Here's a great new viral campaign from Staples featuring the "Easy Button". Not only is the site very creative, and practical it's actually fun! For an administrator who needs to order office supplies quickly, what better way then the using an easy button that you can download to your desktop! Great job Staples! Chad H.

Viral Marketing 100

Viral Marketing Creativity Order Practices 100

Anything Goes Marketing

APRIL 3, 2006

This is the first post of a very exciting (I'm being optimistic) start to my blog. The goal of my blog is to record my travels through the world of marketing. I figure I keep reading all of this stuff and I need somewhere to store it 'casue let's face it, I'm getting older (30) and my brain cells have rotted from all the beer that I consumed during university (or just yesterday actually).

Practices 100

Practices Best Practices Marketing 100

Anything Goes Marketing

APRIL 4, 2006

Great post here on optimizing your blog. I'll start to implement some of the items that are mentioned. C. I just added my first blog tags. Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. Thanks again!

Optimization 100

Optimization Blogger Tagging Ads 100

Anything Goes Marketing

APRIL 5, 2006

I felt left out when every other frikin' blog had these cool links in which you can subscribe to their RSS. Thought I would add that as well. Why not! Thanks Feedburner for making this easy. C. Tags [Feed Burner] [Beer] Mmm. Beer! I like that tag.

Ads 100

Ads RSS Tagging 100

Anything Goes Marketing

APRIL 5, 2006

Wow, I think people have run out of content to write on Click Z. Here is a terrible article on the 25 things that that this "expert" hates about Google. Danny, I agree that Google has many short comings but it's these types of short comings that have turned it into a 6 billion dollar company! Furthermore, you know that you just killed your company by insulting Google becuase your site ratings are dropping as we speak.

Click Rate 100

Click Rate Press Conference Tagging 100

Anything Goes Marketing

APRIL 5, 2006

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial. However, once I went to the blog, I realized that this guy does have something to say (unlike me) and it was an intersting read. He has this great article in which he vents his frsutrations about rising costs in his industry using a story about bisons in Montana I have a story about

Domain 100

Domain Tagging Cost B2B 100

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. I suggest checking it out. If you're into marketing, get their weekly newsletter. Their tips are deadly (in a good way - just like "viral" campaigns). We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. There's no better way to do that then to go door to door and bug the shit out of people so that you start to build brand awareness.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100