Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. A surprise album was strategic beyond creating media buzz; it was an opportunity for Beyoncé to share the news personally with her fans first.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. The campaign certainly received a ton of buzz—both positive and negative.

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

Contently

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. We all know Dove’s “Real Beauty” campaign, which was first launched in 2004 and went viral thanks to the “Evolution” (2006) and “Real Sketches” (2013) videos.

Branding 60

Branding Brand Identity Best Practices Content 60

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. “Goose, it’s time to buzz the tower.” What do I mean? Related articles.

Social Media 80

Social Media Viral Marketing Media Youtube 80

seo.co

FEBRUARY 8, 2023

Oreo provided us with one of the earliest and most effective examples of online newsjacking when they took advantage of the unexpected New Orleans Superdome power outage during the 2013 Super Bowl. They posted a simple black and white graphic on Twitter that read, “You can still dunk in the dark.” Free exposure and traffic.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Hubspot

MAY 16, 2014

The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do. A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. For a lot of celebrities, this type of affair is business as usual. Major #fail.

PR 28

PR Press Public Relations Viral Marketing 28

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. So if you're looking to build buzz like Beat by Dre, don't be afraid to color outside the lines. 5 Things Marketing Made People Like.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

accelerate agency

FEBRUARY 26, 2023

It’s been around since 2013 and says it’s still adding to its team. BAMF will ghost-write viral content for your LinkedIn profile, optimize that profile, and take care of outreach and messaging to relevant prospects who have interacted with your content, leading them to book appointments on your calendar.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It’s been around since 2013 and says it’s still adding to its team. BAMF will ghost-write viral content for your LinkedIn profile, optimize that profile, and take care of outreach and messaging to relevant prospects who have interacted with your content, leading them to book appointments on your calendar.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It’s been around since 2013 and says it’s still adding to its team. BAMF will ghost-write viral content for your LinkedIn profile, optimize that profile, and take care of outreach and messaging to relevant prospects who have interacted with your content, leading them to book appointments on your calendar.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hinge Marketing

SEPTEMBER 20, 2013

We the people just can’t stop, and we won’t stop, being totally intrigued by something that will make the Smith family collectively cringe like this: Image source: [link] 2013/08/vmas-2013-will-smith-and-family-react-to- miley-cyrus-and-more-gif-insanity.html. And her buzz didn’t stop there.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Content Marketing Viral Marketing 48

seo.co

DECEMBER 8, 2020

Social media buzz. The brand mentions, inbound links, and social buzz this would generate could be valuable for your business. Viral content, especially through visual pieces of content like infographics, could be an easy way to facilitate a natural ratio of links to mentions, and natural is always better in the eyes of Google.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

FEBRUARY 19, 2015

Co-founder, Preston Rutherford (incredibly, his real name), told BuzzFeed “that in the first seven months of 2013, the company more than doubled its 2012 revenues (an increase of 220%). Similarly, the first half of 2013 saw an 804% revenue growth over the same period in 2012.”. All jokes aside, Chubbies is doing serious business.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28