Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 60

Stats Video Marketing Verticals Emarketing 60

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

Content Standard

JANUARY 24, 2015

But in 2015, who you know will matter more than ever—especially when it comes to building and growing your digital brand. As social networks become more prominent in consumer activity, including research and decision making, influence marketing will invariably play a big part in shaping thoughts and perspectives.

Peer-to-peer 40

Peer-to-peer Planning Trust Marketing Social Networks 40

Contently

JUNE 27, 2016

That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing.

Small Business Marketing 114

Small Business Marketing Video Marketing Business Budget Programs 114

Content Standard

JANUARY 20, 2015

If 2014 proved anything to marketers, it’s that mobile is a force that can no longer be ignored. In 2015, brands need to prioritize creating a mobile marketing strategy that takes advantage of consumers’ love affairs with their devices. Small tweaks may be enough to greatly improve mobile marketing efforts.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Marketing & Strategy 40

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” ” I call it participation marketing, and the reason is clear. They have no agenda.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media business statistics. Social networks earned an estimated $8.3

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Tomorrow People

FEBRUARY 21, 2022

To offer an example, in 2015 social media management platform Buffer launched a highly-requested feature: Pinterest sharing. When introducing unfamiliar features, it can be helpful to give users an idea of how they compare to existing features out there on the market. Example: Buffer.

Features 156

Features Product Tips Work Management 156

EveryoneSocial

DECEMBER 28, 2020

60% of sales reps have increased their time meeting with customers and prospects virtually since 2015. The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. What is Social Selling? Salesforce ).

Activities 98

Activities B2B Thought Leadership Social Networks Thought Leadership 98

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015.

CMO 48

CMO SEO Service Mobile Marketing 48

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? Whether we like them or not, influencers still play a very important role in marketing, depending on their types, which was the subject of the post. 5- The reuse of major social networks.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. Watch is expected to release to the mass market on August 28 with roughly 40 shows in the first roll out.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

KoMarketing Associates

SEPTEMBER 1, 2016

All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. They know there is a significant audience on social networks, but which one is right for your business? Who Is Using Social Media in China?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal. in 2013 to 32.3%

Analytics 79

Analytics Tools Best Practices Tagging 79

ClearVoice

JANUARY 26, 2021

Social media is, after all, not only a reliable bane of one’s existence but a useful brand messaging platform , a potential source of revenue, and a fertile ground for testing new marketing concepts and messages. The old adage that any publicity is good publicity doesn’t always hold up in the gladiatorial arenas of social media.

Social Media 116

Social Media Paid Content Training Media 116

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience. No surprise there.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, social media is still very much in play in any industry, depending on your target demographic. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

NuSpark Consulting

MARCH 29, 2015

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Better reporting- Well this goes without saying. LinkedIn Lead Accelerator.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Buffer

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. I’d reach out to journalists via Help a Reporter Out and hear crickets. We created a Google Form to collect nominations.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Hubspot

OCTOBER 19, 2018

We recently ran a survey to see if users were noticing less spam on the social network, and despite today's announcement, it seems like misinformation might not be totally eradicated just yet. Here's what each study found, and how it compares to what users report seeing on their News Feeds. Source: Les Décodeurs.

Facebook 72

Facebook Classified Ads Case Studies Television marketing 72

Hubspot

FEBRUARY 18, 2015

Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. You can also read a summary of Searchmetric’s report on Moz’s website. Make the page easily shareable on social networks. SEO Daily'

Tactics 28

Tactics SEO SERP Keywords 28

Convince & Convert

JANUARY 13, 2016

From this broader perspective, we move beyond simply thinking how a B2B should manage their Facebook page toward considering how social tech could benefit a business as a whole. In fact, after the Polaris Group company Intellect Design Arena introduced their ESN, they reported saving a staggering 1.3 orca-ebook. orca-ebook.

Social Media 109

Social Media Media Enterprise Management B2B Sales 109

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Buffer

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? Test new social media networks. Amino Apps – a network of niche communities.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

OCTOBER 4, 2016

There’s a reason why marketers feel like they’ve struck gold when Instagram efforts turn to success. A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. You can take Instagram engagement even further with Sprout’s Sent Messages Report.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Curation User-Generated Content 91

Contently

JULY 8, 2016

With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). At Cannes in 2015, he reportedly said, “I’m not the first person to hate looking at myself seven years ago.

Features 113

Features Ad Exchange Differentiation Social Networks 113

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Kevin Thomas Tully – Vice President of Marketing Enablement at Markistry.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0