Onalytica B2B

JULY 8, 2015

We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. BluChip Marketing. The game has changed.

PR 100

PR PageRank Brand Identity Branding 100

Marketing Insider Group

JUNE 21, 2011

The answer is Mobile. Our world now includes 5 Billion mobile subscribers! And so must our marketing. Last week I attended the Marketing Profs B2B Marketing Forum where I saw an amazing presentation from my new friend Christina “CK&# Kerley (@CKsays). So it is time to give Mobile it’s due.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Mobile Becomes Video Driver.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . Instagram Marketing Statistics. There are now over 1m advertisers on the platform. Instagram financial statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. Another 36% use mobile search.

SEM 100

SEM Paid Content Stats SEO 100

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media business statistics. Social networks earned an estimated $8.3

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. For content marketers, Facebook’s biggest value is as a paid distribution network.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015.

CMO 48

CMO SEO Service Mobile Marketing 48

KoMarketing Associates

SEPTEMBER 1, 2016

All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. They know there is a significant audience on social networks, but which one is right for your business? Who Is Using Social Media in China?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Convince & Convert

FEBRUARY 5, 2018

The current buzzword for this practice is “employee advocacy,” or even “social selling.” ” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Content Standard

APRIL 25, 2015

For brands trying to reach a teen audience, mobile marketing is more important than ever. A new Pew Research Center report shows teens are overwhelmingly using their cell phones to access the Web, and when they do they use a bevy of social media and messaging apps. All those mobile devices have ramped up teen Internet activity.

Mobile Marketing 40

Mobile Marketing Studies Internet Marketing Youtube 40

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

JUNE 14, 2015

Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Bridge e-commerce and in-store experiences with mobile. In 2014 Neiman Marcus led this trend by launching its mobile app, NM App.

Content 100

Content Mobile Marketing Communities Blogger 100

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? Whether we like them or not, influencers still play a very important role in marketing, depending on their types, which was the subject of the post. 5- The reuse of major social networks.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, social media is still very much in play in any industry, depending on your target demographic. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Biznology

MAY 12, 2014

Your social media marketing campaign may become a lot more expensive in 2015. In the early days of social media, brands rushed to market their products through the social networks because they could reach targeted audiences for free. Marketers may not feel this initially. Or so they thought.

Marketing Proposals 80

Marketing Proposals Marketing Budget Paid Search Agency Internet Marketing 80

Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging.

Social Media 139

Social Media Conversion Media eCommerce 139

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise. Trend 5 - Mobile Goes Social. ?According

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

NuSpark Consulting

MARCH 29, 2015

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Let’s create a more compelling sponsored post look and feel on mobile and tablet.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40

GreenRope

MAY 28, 2015

Marketing Leaders on LinkedIn have their arsenal of tactics, but where’s the strategy that wins the battle? Social networking and webpages that are mobile friendly are must haves in today's business world, but is it enough? 5 Marketing Tips for the Entrepreneur Without Marketing Experiences.

Domain 40

Domain Social Networks Linkedin Mobile Marketing 40