KoMarketing Associates

APRIL 6, 2017

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. The “2017 State of B2B Digital Marketing” study from DemandWave found that 63 percent of marketers expect organic search to bring in revenue in 2017. Approximately 91 percent of marketers said that managing SEO is difficult.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

KoMarketing Associates

AUGUST 23, 2017

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. According to the “2017 Social Media Marketing Industry Report” from Social Media Examiner, 75 percent of B2B marketers utilize Twitter.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

MAY 1, 2017

The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills. In the context of this survey, it also suggests that a key technical challenge to alignment is an inability to route leads to correct person within an organization.”.

Lead Management 120

Lead Management Customer Surveys Sales Qualified Leads B2B Marketing 120

KoMarketing Associates

OCTOBER 26, 2017

A previous study conducted earlier in 2017 indicated that marketers were still skeptical of AI. In the “Artificial Intelligence Survey” conducted by ICUC Social, marketers were asked to rate the importance of AI on a scale of one to 10, with 10 being “extremely important.”

Customer Surveys 120

Customer Surveys Marketing & Strategy Paid Search Agency Marketing 120

Hinge Marketing

OCTOBER 24, 2016

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. The study is open to all professional services firms and your responses will be completely confidential. The study will look at a variety of factors that impact growth and profitability. This report is only available to study participants.

Customer Surveys 48

Customer Surveys Guidelines Webinar Metrics Press 48

KoMarketing Associates

JUNE 14, 2017

The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives. However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

Social Media 127

Social Media Linkedin Allocation Studies 127

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. But if I told you they were from 2016 and 2017, would you blink? A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. What Else Is New?

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. That was a key question we wanted to answer this fall when we conducted an in-depth study on native advertising with the Tow-Knight Center for Entrepreneurial Journalism at CUNY.

Advertising Agencies 148

Advertising Agencies Advertisements Advertising Effectiveness 148

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. The survey isolates answers from bloggers who report “strong results.”

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. percent in 2017.

Studies 75

Studies Peer-to-peer Marketing Budget Budget Programs 75

B2B Marketing Directions

SEPTEMBER 17, 2017

SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. It's interesting to compare the results of the SiriusDecisions research with a recent survey conducted by CSO Insights.

Customer Surveys 60

Customer Surveys Enterprise Management B2B Sales Studies 60

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Marketing Blog Posts of 2017 appeared first on circle S studio.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Customer Experience Matrix

FEBRUARY 24, 2017

See, for example, this Kitewheel study which found 72% of agencies use less than 40% of their tools every week. So many, in fact, that I've found a half-dozen surveys in the past two months touched on the topic. But each survey asks different questions and gets slightly different answers. So what’s the problem?

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 125

Analytics Privacy Privacy Policies Privacy Protection 125

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. A Firebrand Group study recently discovered that about 85 percent of marketers have seen positive ROI from their video efforts. Content Management Inefficiency Abounds.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. Where Will Spending Grow in 2017?

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

KoMarketing Associates

DECEMBER 11, 2017

The “2nd Annual Personalization Development Study” from Monetate discovered that the majority of marketers (47 percent) consider data quality to be a top three challenge in terms of personalization development. This is followed by understanding buyer behavior in context (42 percent) and building a sustainable data architecture (40 percent).

Personalization 182

Personalization Planning Content Marketing & Strategy 182

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Hubspot

OCTOBER 3, 2018

One 2017 Gallup poll found more than half of employees (51%) are actively looking for a new job or keeping an eye out for openings. To find out whether your employees are truly happy and engaged at work, it's critical you send out an anonymous employee satisfaction survey. Do you find your work meaningful?

Customer Surveys 75

Customer Surveys Customer Satisfaction Training Fulfillment 75

Biznology

OCTOBER 25, 2018

With social media driving, even amplifying the interactive discussion of brands of all types, it is not surprising that Aon, a leading insurance company, found that “damage to brand and reputation” was the top-ranked risk in their annual Global Risk Management survey of almost 2,000 executives around the world in 2017.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Hinge Marketing

SEPTEMBER 18, 2017

The Hinge Research Institute is launching its third annual High Growth Study! I’d like to invite you to participate in our 2018 High Growth Study for professional services firms of all types and all sizes. You might be familiar with the previous studies we’ve done. Transcription.

Customer Surveys 48

Customer Surveys Video Marketing Webinar Metrics Studies 48

Martech

MARCH 11, 2022

A study by Facebook Gaming found that U.S. Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Mobile Advertising 112

Mobile Advertising Advertisements Advertising Ad Exchange 112

Conversica

MARCH 21, 2019

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Over 1,000+ participants engaged by this research study. This year, our researchers took the scope of this study to a new level by reaching out to over 1,200 companies around the world. We assessed each surveyed company on these above four P’s.

Studies 61

Studies Research Effectiveness Deliverability 61

KEO Marketing

JUNE 29, 2017

In 2017, here are the digital marketing strategies successful companies are using to drive results: Hire A Digital Marketing Agency . When choosing a digital marketing agency , look for experience, client testimonials, and case studies to have confidence they will drive business results. Use Marketing Automation .

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

B2B Marketing Directions

FEBRUARY 2, 2019

The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). Survey respondents were from North America, Latin America, Asia-Pacific, and Europe. The Salesforce survey identified four major trends in marketing.

Marketing AI 40

Marketing AI Studies Trends Work Management 40

B2B Marketing Directions

MARCH 26, 2017

It does appear that a growing number of companies have implemented (or are at least piloting/testing) account-based marketing, so I thought it would be worthwhile to share the results of several recent research studies that provide insights regarding ABM adoption. The survey produced 1,363 responses.

Account Based Marketing 40

Account Based Marketing ABM Studies Marketo 40

Biznology

NOVEMBER 11, 2020

New York-based Zeno Group recently commissioned The “Strength of Purpose” study of 8,000 global consumers and 75 companies. Zeno says that the study reveals that when consumers think a brand has a strong purpose, they are:?. All of those criteria the Zeno Group study identified have to be part of your organization’s DNA.

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Televerde

OCTOBER 3, 2017

Televerde’s new B2B sales and marketing alignment survey report, What Does Sales Need & Want from Marketing ? The responses, from more than 200 B2B sales executives surveyed in the first quarter of 2017, clustered around three basic categories—messaging, leads, and relationships. Download the survey report now.

Customer Surveys 49

Customer Surveys Sales Qualified Leads B2B Sales Lead Scoring 49

ClearVoice

DECEMBER 13, 2018

As of June 2018, Instagram has reached 1 billion monthly active users, which is up from 800 million in September 2017. The following survey breaks down Instagram user experience in nine simple questions. Of the individuals in my survey, more than 50% stated that they utilize Instagram for less than 1 hour.

Focus Group 79

Focus Group Stats Studies Profiling 79

KoMarketing Associates

JULY 10, 2017

Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media. So far in 2017, the majority of B2B marketers (96 percent) say they use LinkedIn. This is followed by Twitter (95 percent) and Facebook (85 percent).

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

Hinge Marketing

SEPTEMBER 19, 2016

That’s where Hinge’s 2017 High Growth Study comes to the rescue! We have just launched our annual High Growth Study, which will provide much needed answers to important questions around your growth strategy for the future. Take the study now ». This report is only available to study participants. It’s pretty easy.

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Work Management Marketing Management 48

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212