Parse.ly

JANUARY 22, 2019

The July 2017 edition of Delta Sky. eMarketer: Don’t make your content frustrating on mobile. Mobile is driving growth in time spent with digital media , according to data from eMarketer. Ensure that experiences aren’t interruptive on mobile devices. “As Delta Sky: Create and empower quality content.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Choozle

JANUARY 17, 2019

The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. Today, display advertising pretty much equates to programmatic advertising. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Porch Group Media

SEPTEMBER 24, 2019

Mobile Video – 56%. Currently, 19% of CMOs spend 80% or more of their advertising budget on digital channels and on the other end of the scale, 22% spend less than 20% and 30% spend between 20-39% on digital advertising channels. Social Media Advertising Statistics. Online Advertising Statistics. eMarketer ).

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). ” LinkedIn is tops for B2B marketing, but…not for advertising? Image credit: Social Media Examiner.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. Here’s how it works. In fact, U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Content Standard

JANUARY 5, 2016

Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic. hours each day watching video content in front of a screen in 2015, eMarketer reports. Mobile Becomes Video Driver. Widespread mobile use is spurring the increase in video views. Online Video Views Are Rising Rapidly.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Content Standard

APRIL 28, 2015

percent increase over 2014, and it signals continued growth for social advertising in the years to come. According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. That’s a significant 33.5 By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

QuanticMind

JUNE 7, 2017

Mobile commerce is fast-paced, competitive and the rules of engagement are constantly changing. Mobile commerce is a fast-growing business with tons of upside. For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Outbrain

JANUARY 6, 2020

Case in point: with over 117 million viewers in 2017, Lady Gaga’s halftime performance actually eclipsed average viewership of the game itself! For instance, platforms such as Outbrain permit advertisers to drill down into user affinity groups like Entertainment, Celebrities, Music, and much more. Make Your Mobile Strategy the MVP.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Choozle

NOVEMBER 20, 2018

Programmatic advertising is ever-growing, taking more of the multi-billion dollar display advertising pie each year. According to eMarketer , 82.5 In short, “ad fraud” is an umbrella term that refers to any illegitimate activity on an advertisement at the expense of the advertiser. Well, yes and no.

Paid Search Agency 40

Paid Search Agency Ads Advertising Agencies Mobile Advertising 40

Content Standard

APRIL 1, 2016

Previously , advertisers on Instagram were able to post 60-second videos versus the 15 seconds users were allotted. It allows marketers to engage with a primarily mobile audience like never before and truly build their brand beyond what they once could. billion by 2017. Keep it Close, Keep it Simple. All Video All the Time.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Content Standard

APRIL 1, 2016

Previously , advertisers on Instagram were able to post 60-second videos versus the 15 seconds users were allotted. It allows marketers to engage with a primarily mobile audience like never before and truly build their brand beyond what they once could. billion by 2017. Keep it Close, Keep it Simple. All Video All the Time.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. It starts to require some major changes.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017. A separate report from RBC Capital Markets and Advertising Age found that 72 percent of US marketers were interested in allocating money to Instagram for advertising in the next 12 months.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017. A separate report from RBC Capital Markets and Advertising Age found that 72 percent of US marketers were interested in allocating money to Instagram for advertising in the next 12 months.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. Over a two-year period, mobile searches for “ _ near me today/tonight” grew by over 900%. Mobile Marketing Statistics.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

Biznology

SEPTEMBER 25, 2017

This new communications paradigm could be the only way for publishers to take back the lead and re-capture both advertising and content displays. According to eMarketer , 1.8 billion people use messaging apps in 2017, and this will grow to 2.3 Shared life spaces give everyone new superpowered reach, abilities, and impact.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Hubspot

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Emarketer ). 96% of Facebook users access it on mobile. 93% of social media advertisers use Facebook ads on a regular basis.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

FEBRUARY 7, 2017

billion in total mobile ad revenue. And, in 2017, it is estimated to bring a revenue of $2.81 billion, as per a report published by eMarketer. By 2017, that percentage is expected to scale up to 70.7 percent, as forecasted by eMarketer. It gives consumers easy, mobile access to online shopping for your products.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Martech Advisor

JANUARY 17, 2020

Native advertising inspires greater interest among users than regular display ads, as they are more creative, seamless, and valuable. Way back in 2015, we asked if native advertising will finally take over traditional marketing. Way back in 2015, we asked if native advertising will finally take over traditional marketing.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016. About 53% of emails are opened on mobile devices.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

OCTOBER 12, 2018

In May 2018, Google Chrome even updated its settings to only allow autoplay for video advertisements if the video is automatically muted, doesn’t contain audio, or if the user has chosen to receive sound by clicking on the content. Make the Mobile Connection. Image attribution: Ocean Biggshot.

Video Marketing 83

Video Marketing Mobile Advertising Content Mobile Marketing 83

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population. The Video Stats Sponsored by YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Porch Group Media

NOVEMBER 15, 2018

Recent research by eMarketer reported that online sales of furniture and home furnishings grew by over 16 percent and sales to nearly $36 billion. According to a May 2017 GPShopper survey, home decor was the product category US internet users were most likely to research digitally. A Look at Evolving Trends in the Furniture Industry.

eCommerce 40

eCommerce Trends Advertising Agencies Emarketing 40

Hubspot

JANUARY 20, 2017

According to eMarketer , more than two thirds of all digital display advertising in 2016 will be purchased programmatically. This process gives advertisers a direct avenue to be iterative with campaigns based on data received from first, second, and third party sources. 2) Verify the Right People are Seeing your Ads.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Campaigns 28

Hubspot

MARCH 2, 2017

We cite these surveys, and we think you should too: B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America. B2C Content Marketing: 2017 Benchmarks, Budgets and Trends — North America. 10) eMarketer. Read a couple surveys and estimates below: New eMarketer Estimates Show Huge Snapchat User Growth in UK.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

Bannerflow

SEPTEMBER 3, 2018

Key shopping days cannot be overlooked by digital advertisers. And, of course, knowing which day is when, the differences between them, and their country specific focuses, is vital when building display advertising that performs. billion alone in 2017. Indeed, from the moment summer vacations are over, the clock is ticking.

Advertisements 66

Advertisements Advertising Banners Mobile Advertising 66

Hubspot

JULY 24, 2013

Historically speaking, the media industry created the advertising industry. As newspaper and magazine readers flipped through pages to read the day''s events, it made sense that they’d also be able to turn to their media outlet of choice to learn about new products via advertising. in 2012, according to research published by eMarketer.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Liveintent

SEPTEMBER 4, 2019

We asked Matthew to revisit the insights he shared with the room of catalogers, retailers, emarketers and suppliers. Of course, advertising a single product will not work for everyone. I said clients must be mobile-optimized in 2019. Wherever a user opens email – on desktop, mobile, laptop or tablet – that’s where we are.

Acquisitions 18

Acquisitions Cost per Acquisition CPA Marketing & Strategy 18

Bannerflow

AUGUST 28, 2018

In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display advertising is now the the default banner format. Exploit the growth of video and mobile display. Why should I build HTML5 display advertising?

Banner Ads 70

Banner Ads Banners Paid Search Agency Ads 70