KEO Marketing

MAY 15, 2017

Let us take a look at some of the ways you can enhance your business to business marketing strategy this year to attract more customers and effectively guide them through the sales funnel. Creating content such as blogs, whitepapers, guides, case studies, and videos is an essential part of any business to business marketing strategy in 2017.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. Your video should tell the full story of what you are trying to portray contextually, visually, and audibly, enticing them to click through and convert into a lead or even further down the funnel, as a sale. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. Here’s how it works.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. Thus started the engine of advertising and marketing via print and other broadcasts. Advertisements became digitized. It introduced promotion posts, mobile ads, etc. . 2004 – Facebook was launched.

Facebook 40

Facebook Paid Search Agency Ads API 40

markempa

MAY 30, 2017

images/2017/05/Matt-Sweezy-interview.mp3. That then funnels down to how much media exists in the marketplace, because you only had companies which can create it and distribute it, so hence the entire media environment is pretty much a captive market by businesses. Advertising professionals are some of the least trusted.

Linkedin 297

Linkedin Research Studies B2B 297

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Digilant

OCTOBER 8, 2020

Advertisers are quickly realizing both the importance and necessity of implementing an omnichannel marketing strategy. In less than three years advertisers have had to improve and adapt their digital media plans drastically to stay on track with consumers and competitors who have already made the shift to omnichannel marketing solutions.

Advertising Agencies 52

Advertising Agencies Work Management Paid Search Agency Marketing Management 52

Martech Advisor

SEPTEMBER 13, 2019

Of course, online shopping takes place every day — millennials, for example, are making 60% of their purchases online in 2019, up from 47% in 2017 according to a CouponFollow survey. Purchase intent data directly address the bottom of the marketing funnel, where chances of getting to a “yes” are at their highest.

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

Hubspot

AUGUST 10, 2018

A 2017 survey by the National Association of Realtors® reported 51% of buyers found their homes on the internet, 30% found homes through an agent, and a dwindling 7% discovered their eventual home through a yard sign or open house. Mobile App: iOS | Android. Mobile App: iOS | Android. Mobile App: iOS | Android.

Marketing Websites 90

Marketing Websites Best Practices Mobile Advertising Ad brokers 90

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? billion) in 2017, and £4.52 billion ($2.69 billion) in 2015, to £3.39 billion ($4.58 billion ($6.10 billion) by 2019.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

QuanticMind

NOVEMBER 28, 2018

Targeting advertising efforts to better serve a desired audience, increase efficiency and maximize ROI is an age-old advertising technique, to say the least. But targeted automobile advertising? The Dawn of Targeted Automobile Advertising. Radio: The New Channel for Consumer Data.

PPC 40

PPC Advertisements Advertising Mobile Advertising 40

SWZD

JUNE 20, 2017

Assuming your mission is to push leads through the sales funnel, what channels should you be using and when? Are you trying to build brand awareness and audience growth or are they further along the funnel and considering you? It’s 2017, so this is a given in any B2B marketing plan given its match to the audience.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Marketing Insider Group

AUGUST 30, 2019

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Ride the Rise of Mobile. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Embrace Automation and Martech.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

BenchmarkONE

NOVEMBER 28, 2018

A 2018 study showed that while religious organizations saw an average unsubscribe rate of just 0.06% in 2017, industries like accommodations and personal/professional services saw unsubscribe rates upwards of 0.25%. Content that wasn’t mobile-friendly, or had other technical issues? PPC advertising. Google Display or Search ads.

CAN-SPAM 70

CAN-SPAM Marketing Automation Services Ad Frequency Opt-out 70

QuanticMind

OCTOBER 5, 2016

Standard text ads (STAs) are also on their way out come January 2017, to be replaced by Expanded Text Ads (ETAs), which are still very, very new. Google’s dearly-departed “right rail” ads are a thing of the past, having been replaced with image-based product listing ads (PLAs). 5) Consider expanding your SEM strategies with social strategies.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. Advertisers are using engagement to report ROI. Sounds a little dirty, doesn’t it?

Lead Ranking 95

Lead Ranking Top of Funnel Correlation Lead Scoring 95

Outbrain

OCTOBER 2, 2018

Maybe it has to do with the content or the delivery – meaning advertisers simply need to tell better stories. To top that off, long-form video content (20+ minutes in length) saw the biggest gains in 2017, increasing by 159%. Moving from advertising to storytelling. Return of the long-form.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

QuanticMind

SEPTEMBER 27, 2016

The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. Local sponsored ads offer great opportunity due to the significant amount of real estate they take up on mobile devices. Featuring: @grptwentyseven , @vtonning , @martyweintraub , @mvanwagner.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. are watching videos on their mobile phones, and 15% of all online video hours globally are viewed on tablets and smartphones. Mobile, however, has shortened the attention span of the connected customer.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

SWZD

FEBRUARY 16, 2018

If you are fighting for eyeballs through display advertising placements, you may need to revise your 2018 projections. Google finally came through with what it had announced in mid-2017: Starting Feb 15 its new Chrome ad blocker will automatically block a dozen ad types it deems intrusive from Chrome for desktop and Android mobile OS.

Display 48

Display Ads Google Campaigns 48

Content Standard

APRIL 1, 2016

Previously , advertisers on Instagram were able to post 60-second videos versus the 15 seconds users were allotted. It allows marketers to engage with a primarily mobile audience like never before and truly build their brand beyond what they once could. billion by 2017. Keep it Close, Keep it Simple. All Video All the Time.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Content Standard

APRIL 1, 2016

Previously , advertisers on Instagram were able to post 60-second videos versus the 15 seconds users were allotted. It allows marketers to engage with a primarily mobile audience like never before and truly build their brand beyond what they once could. billion by 2017. Keep it Close, Keep it Simple. All Video All the Time.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Outgrow

NOVEMBER 1, 2022

EPISODE 089: Building a Marketing Funnel That Understands Your Audience. And there’s a classic book called Breakthrough Advertising by Eugene Schwartz. Everybody gets all up on Scientific Advertising and Eugene Schwartz and David Ogilvy and all these things. It’s one of the most iconic headlines ever, in advertising.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Mobile-friendly designs. Take Advantage of New PPC Search and Display Advertising Capabilities. White papers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Marketing Insider Group

AUGUST 30, 2019

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Ride the Rise of Mobile. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Embrace Automation and Martech.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. And that’s powerful. Dive Deeper: How to Improve Your Amazon Ads to Increase Sales.

Amazon 90

Amazon Cost Per Click Paid Search Agency Trends 90

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Related Content: Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

Sharpspring

JULY 14, 2017

Today, we’ll dive into the largest inbound marketing trends taking shape in 2017. 3) Mobile Inbound Marketing. . In 2015, Google announced that 50% of search queries were happening from mobile devices. Two years later, mobile-responsive site design is now a mandatory feature. 1) Interactive Content.

Inbound Marketing 66

Inbound Marketing Marketing AI Trends Paid Search Agency 66

QuanticMind

SEPTEMBER 13, 2017

What are the top paid search advertising strategies that industry experts are using today? And what PPC advertising strategies will they use tomorrow? Join us at SMX East 2017 in NYC on October 24-26 at Booth #319 to discuss the latest best practices for search engine marketing and get 10% off registration with our promo code below.

Paid Search Agency 40

Paid Search Agency PPC Advertisements Advertising 40

Hubspot

MAY 1, 2017

And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017. Adobe Spark is a suite of three web or mobile apps - Spark Page, Spark Post, and Spark Video -- that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Sharpspring

APRIL 14, 2021

3) Mobile Inbound Marketing. In 2017, Google announced that 50% of search queries were happening from mobile devices. Two years later, mobile-responsive site design is now a mandatory feature. The mobile-friendly trend continues on, pushing marketers to create more mobile-ready content.

Marketing AI 116

Marketing AI Inbound Marketing Trends Paid Search Agency 116

QuanticMind

OCTOBER 26, 2017

SMX East 2017, Day 3. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Factorial (which measures multiple factors).

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Sharpspring

APRIL 14, 2021

3) Mobile Inbound Marketing. In 2017, Google announced that 50% of search queries were happening from mobile devices. Two years later, mobile-responsive site design is now a mandatory feature. The mobile-friendly trend continues on, pushing marketers to create more mobile-ready content.

Marketing AI 98

Marketing AI Inbound Marketing Trends Paid Search Agency 98

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. Amazon Advertising 101: How to Get Started. When 49.1%

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

Brightedge

JANUARY 13, 2020

By Ryan Deiss and Russ Hennesberry, 2017. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. rating on Amazon, #1053 in advertising.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122