Choozle

JANUARY 17, 2019

It’s an exciting time for digital marketers. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game. In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. eMarketer ).

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Marketers have manually managed advertisements since the beginning of time.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 million people) now use a voice assistant monthly, up from less than 10% in 2018. This useful infographic provides numerous tips on voice SEO and offers some expert insights on this emerging marketing technique.

Marketing Management 176

Marketing Management Emarketing SEO Search Marketing 176

Martech

APRIL 1, 2022

Get the daily newsletter digital marketers rely on. Viewers are flocking to AVOD, an eMarketer study shows. Growth in AVOD ad spend is outpacing other channels and is projected to be worth $47 billion of the global CTV market by 2023,” said Iván Markman, Yahoo Chief Business Officer. That’s double its 2018 value.”.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Download the infographic here.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. Mobile Email. billion emails were sent and received every day in 2020.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Hubspot

NOVEMBER 26, 2018

according to eMarketer. Source: eMarketer. That's changed in 2018, though. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4. Source: eMarketer. Source: eMarketer. Source: Digital Commerce 360. 4% from 2017.

eCommerce 72

eCommerce Emarketing Lead Ranking Amazon 72

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. The granularity of this statistic is further evidence of the potential of social media marketing. Nine in ten social media users opt for mobile browsing.

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ). Mobile Marketer ). Lyfe Marketing ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Zoominfo

OCTOBER 22, 2019

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Marketers have manually managed advertisements since the beginning of time.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Digital Marketing Channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Parse.ly

JANUARY 22, 2019

Maybe the traditional publishing world can learn something from these marketers (and one pretty radical publisher) when it comes to connecting with an audience. Data and market research are important for understanding audience behavior, but so is getting feedback directly from real people. Imagine such a world! Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Martech Advisor

DECEMBER 26, 2019

Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato. Let’s take a look at the highlights.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. of total mobile internet time in the third quarter of 2018 to 13.5%

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Bannerflow

DECEMBER 18, 2018

In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come. The progression of DOOH into the mainstream market has been limited up to this point. By 2019, eMarketer predicts that U.S.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. Mobile Video – 56%. Omnichannel Marketing. Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 Search – 73%.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, in 2018 the time the average person is spending on social media per day has grown only about 2 minutes and 53 seconds more per day. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. When used in conjunction with other marketing strategies they can become one of your most powerful revenue streams. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). SEO Tribunal ). Wordlead ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. Amazon Expanded Its Mobile Advertising Business.

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. ” Unless marketers are willing to commit the time and resources into scaling their 360-degree video operation, it’s not worth the risk of butchering regular videos. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Digilant

JULY 22, 2021

4 Ways Display Digital Advertising Adds Value to a Digital Marketing Strategy. It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . Reach Consumer on the Go: Mobile Friendly Ads to Reach Mobile-First Consumers.

Display 52

Display Advertisements Advertising Cost Per Click 52

Bannerflow

DECEMBER 18, 2018

In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come. The progression of DOOH into the mainstream market has been limited up to this point. By 2019, eMarketer predicts that U.S.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Martech Advisor

OCTOBER 24, 2019

In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy. Every marketer knows that customers expect a personalized experience, but where did it all begin?

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Sharpspring

NOVEMBER 15, 2019

In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came from a mobile device.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Martech Advisor

SEPTEMBER 12, 2019

As mobile banking apps rapidly become a staple in financial services, they are replacing the need for in-person branch visits and driving operational savings and measurable business results. In 2018 eMarketer reported that 49.2% of US mobile phone users utilize mobile banking tools, a 6.6%

Lead Scoring 62

Lead Scoring Lead Ranking Multi-Channel Work Management 62

Martech Advisor

SEPTEMBER 26, 2019

Along with demographic, geographic, remarketing, custom audience targeting, both the platforms also offer the following unique targeting features: ·GDN allows marketers to target users that visit specific websites or enables interest-based targeting such as topics, websites, keywords, etc. ·You billion in 2018. Parting Words.

Display 74

Display Advertising Agencies Advertisements Advertising 74

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. It also affects how B2B marketers can reach buyers.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

EMagine B2B Blog

MARCH 12, 2015

It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). 40% have turned to a competitor after a bad mobile experience ( The Mobile Playbook ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56