Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. The 2021 survey reflects a sharp decrease in replacements and that slower rate has been consistently reflected by the surveys for subsequent years.

Customer Surveys 83

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 83

Zoominfo

MARCH 27, 2019

So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. But first, let’s cover some important background information.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 This is a 20.8%

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

KoMarketing Associates

MARCH 3, 2020

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2% who cited this as a priority in August 2019. claimed the same back in August 2019.

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

Customer Surveys 108

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 108

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Instagram Remains a Top Channel for Marketers. Specifically, 81% of respondents are using Instagram Stories to resonate with their target audience and prospects.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations. Venture funding.

Marketing Report 103

Marketing Report Email Marketing Enterprise Management Work Management 103

KoMarketing Associates

FEBRUARY 7, 2019

As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

KoMarketing Associates

APRIL 3, 2019

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field.

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

InsightSquared

JUNE 28, 2019

Ramp 2019, the revenue ops event of the year organized by InsightSquared, returned this year with exciting news and insightful discussions. Together attendees gained insights, skills and, most importantly, connections to meet the demands of today’s go-to-market team. The Impacts of Marketing. InsightSquared Solutions Reveals.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Gartner 96

KoMarketing Associates

APRIL 25, 2019

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

DECEMBER 5, 2019

Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

Engagio

JULY 16, 2019

The adoption of Account Based Marketing continues to rise. The answers are here in the 2019 ABM Market Research Report. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.) ABM Budgets Are Increasing in 2019.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

AUGUST 16, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. Furthermore, the number of marketers who are seeing these benefits has increased compared to 12 months ago.

Social Media 122

Social Media Marketing Report Traffic Social Marketing 122

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Just 8% of marketers give their nurture program an “excellent” rating; just 33% graded their program as “average.”. Lead Generation from Sales and Marketing Teams.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 percent of marketers say they look at engagement.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent in February 2019.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

SEPTEMBER 6, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals. That being said, B2B marketers appear to be making the mark when it comes to providing gripping content, overall. percent.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

KoMarketing Associates

MAY 14, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. Furthermore, the number of marketers who are seeing these benefits has increased compared to 12 months ago. Marketers are Now Willing to Spend More on Social.

Social Media 120

Social Media Marketing Report Traffic Social Marketing 120

ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. About 53% want to improve marketing and sales alignment, while 49% want to improve quality lead generation. Achieving Sales and Marketing Alignment.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

KoMarketing Associates

JUNE 11, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals. That being said, B2B marketers appear to be making the mark when it comes to providing gripping content, overall. percent.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Incentives Driving Marketers Toward More Automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

KoMarketing Associates

APRIL 18, 2019

As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

KoMarketing Associates

AUGUST 7, 2019

Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals. As of 2019, about 42 percent of campaigns engage on average between 10 and 100 influencers per campaign. “As

Marketing Report 121

Marketing Report Campaigns Statistics Marketing 121

KoMarketing Associates

JULY 2, 2019

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4 This is an increase from the 66.2

Marketing Report 120

Marketing Report Custom Publishing Analytics Statistics 120

KoMarketing Associates

SEPTEMBER 11, 2019

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve. B2B Marketers See More Success with Innovative Content. However, B2B marketers seem to be hitting the mark when it comes to offering gripping content, overall.

Marketing Report 121

Marketing Report Content Marketing Brand Identity Branding 121

KoMarketing Associates

OCTOBER 1, 2019

Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Customer Retention vs. Lead Generation Success.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

AUGUST 6, 2019

As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole. The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.”

Customer Surveys 121

Customer Surveys Work Management Peer-to-peer Content 121

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. However, on a scale of 1 to 4 (4 being the most trustworthy), B2B customers said that marketing collateral barely earned a 2.5

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

SEPTEMBER 4, 2019

Many marketers are now turning to customer data platforms (CDPs) in order to reap the full benefits of their analytics. However, new research suggests that not all marketers have been successful when it comes to assembling CDPs and implementing them in their strategies. Despite Challenges, Marketers Continue to Turn to CDPs.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121