LeadsRX
AUGUST 31, 2021
August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Steel City Media Success Story #1: M&R Power Equipment Group.
PathFactory
SEPTEMBER 15, 2021
The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.
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B2B Marketing Directions
AUGUST 18, 2019
In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.
B2B Marketing Analytics
OCTOBER 20, 2019
Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. This is the point in the marketing planning process wherein the market mix modeling and ROI data prove to be of immense value for the marketing leaders and especially for the growth marketing ninjas.
ScanmarQED
JANUARY 18, 2024
In 2019 an academic paper from MIT, GroupM, and Melbourne Business School, attempted to uncover the accuracy of programmatic ad serving. By implementing advertising to online browsers and the subsequent attribution platforms, the pressures from the digital cloud are exceptionally large. “
NetLine
JANUARY 23, 2020
We have a growing body of technology that allows us to source signals of engagement from across the many touch points in marketing to route the most engaged contacts from target accounts to our business development team. Any words of wisdom to share with your marketing peers?
Full Circle Insights
FEBRUARY 28, 2021
In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. Intro to Full Circle Campaign Attribution. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.
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