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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. This includes advertisements viewed on connected TVs, over-the-top (OTT) devices, and linear addressable TV.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. This includes advertisements viewed on connected TVs, over-the-top (OTT) devices, and linear addressable TV.