Can Intent Data Hyper-personalize Your 4.5B Homepages?
Aberdeen
JANUARY 16, 2019
Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it. It is the most accurate way to predict who is currently in-market and what technologies they’re considering.
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