SmartBug Media

JUNE 11, 2020

Account-based marketing (ABM) offers a way to address all of those objectives. ABM brings high ROI and helps close more deals through an account-specific and targeted approach by focusing on MQAs (marketing qualified accounts) instead of MQLs (marketing qualified leads). The Basics of ABM.

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DemandBase

MARCH 23, 2020

Zero in on the accounts that matter—those in your target account list that are in-market for your solution. You might decide to take a 1:1 approach and invest heavily in winning a handful of strategic accounts, or tackle a few thousand with a broader, 1:many approach. Tighten your sales and marketing alignment.

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Heinz Marketing

DECEMBER 15, 2021

It can pinpoint when a target account or prospect is in an active buying journey. Personalized web experience. Dynamically personalized content for website visitors is an important element of most ABM programs. Personalized sales outreach.

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Televerde

AUGUST 29, 2019

If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop. According to ITSMA, ABM is officially the hottest topic in the industry and Forbes recently reported that 86% of companies with an implemented ABM strategy saw incredible ROI.

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ViewPoint

OCTOBER 6, 2015

So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? It's not a distraction.

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI). Demandbase.

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Terminus

JULY 28, 2017

What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you generate demand, close more deals more quickly, and improve your lifetime customer value.

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Valasys

AUGUST 12, 2019

Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. This approach is often based on account awareness. The ABM strategy is popular among enterprise-level sales organizations. With ABM, marketers can manage who will see their marketing content.

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Aberdeen

JANUARY 16, 2019

It’s used to improve the performance of so many critical operations, from ABM, to targeted ads , to demand generation campaigns, to content marketing – let’s add “homepage hyper-personalization” to the list.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

It’s used to improve the performance of so many critical operations, from ABM, to targeted ads , to demand generation campaigns, to content marketing. Let’s add “homepage hyper-personalization” to the list.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Terminus

DECEMBER 9, 2020

We’re seeing a major shift from spray-and-pray strategies with big marketing budgets to smart, efficient, and targeted revenue generation across the funnel, from net new revenue through customer expansion. Will we ever see 100% of companies practicing ABM? Is ABM just a technology? Or a revenue-generating strategy?

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Martech

MAY 30, 2023

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. This led to targeting any big brand that came to mind.

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Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. These gaps are what led me and my cofounder Brian Babcock to start Engagio back in 2015 with a mission to create a next-generation marketing platform. A Shared Vision for B2B Marketing.

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6sense

MARCH 29, 2016

To take a deeper look at how Marketing Automation and Predictive Intelligence are changing B2B marketing check out our Making Account-Based Marketing Work webinar. . Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes. Create continuously updated target account lists.

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The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics.

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Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. I ask Jon how do we get beyond ABM? The account-based revolution isn’t over. But I’ve been thinking a lot about the limitations of both ABM and fishing with a spear. What’s Next?! Is there some way to merge these concepts?

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Terminus

SEPTEMBER 16, 2020

After the news hit in April that Terminus had acquired Ramble (now Terminus Chat), Terminus became the first account-based marketing platform to offer native chat. Simply put, Terminus Chat is a practical and inexpensive addition to any ABM strategy looking to impact their sales funnel for this quarter.

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