The Point

JULY 27, 2021

Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. The two are not mutually exclusive, and successful ABM marketers learn how to leverage both in creating an account list with the best chance of success.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity. For B2B marketers, this is highly prized information.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. This is crucial among account based marketing best practices but is often overlooked. Let’s get started. #1

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

SalesIntel

AUGUST 14, 2023

Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40