Account Based Marketing Ideal Customer Profiles Marketing AI Psychographics 
The Point
APRIL 19, 2023
There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit.
Martech
SEPTEMBER 24, 2021
Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade.
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Binary Demand
FEBRUARY 23, 2024
[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.
Engagio
NOVEMBER 14, 2023
Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.
Binary Demand
FEBRUARY 23, 2024
[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.
FunnelEnvy
SEPTEMBER 18, 2023
From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.
Rev
MAY 3, 2023
If they do close, they’re less likely to renew or become your best customers. Most companies don’t actually know what their real ideal customer looks like. Their ICP is incomplete. After all, your aim—the percent of accounts in your pipeline that match your ICP—matters, and it should be a key metric you track.
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