Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). When you take the time to tailor your marketing to each client, you boost response rates.

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Hubspot

JUNE 19, 2014

CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. Find out why.

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Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).

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