Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes? Test independent identifiers outside of the walled gardens.

Cost per Acquisition 124

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 124

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. What Do All These Privacy Laws Have in Common? The DPO must act on your written request. Nevada SB220.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. This year we saw two more digital privacy laws enacted, which will go live in 2023: Virginia Consumer Data Protection Act (VCDPA) and Colorado Privacy Act (CPA). Let’s take a look. First-party data.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Zoominfo

AUGUST 11, 2022

Even though these laws are specific to residents in their respective states, we recommend that your privacy policies adhere to the strictest measures, because it may not always be clear where consumers reside. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Choozle

JUNE 13, 2022

Here are a few important global and national data protection laws to know as a marketer: The California Consumer Privacy Act (CCPA), The California Privacy Rights Act (CPRA) & other US laws. Europe’s General Data Protection Regulation (GDPR). The Brazilian General Data Protection Act (LGPD).

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Colorado CPA.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52