Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Directive Agency

JUNE 12, 2020

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. Integrate sales and marketing to activate your leads and generate sales. Incorporate lead activation and search marketing to close the gap in your growth marketing strategy. But where do you start?

Activities 72

Activities Search Marketing Work Management Planning 72

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. How Does Apple Mail Privacy Protection Affect B2B Email Marketing?

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Sharpspring

SEPTEMBER 9, 2021

As email marketers, we’ve all heard cries that “email is dead!” and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. .

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Email personalization increases open rates by 26% and generates a 760% increase in email revenue. Research shows that marketers have found a 760% increase in email revenue from segmented campaigns.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Steer Clear of Spam-Triggering Words While spam filters have evolved far beyond just scanning for individual words, there are still certain terms and phrases that can raise spam traps when overused.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? The right timing can largely affect your campaign’s open and click-through rates. In this post, we’ll share the best time to send emails based on recent marketing statistics. Best Time to Send Marketing Emails.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. Here are six of the core factors that determine how deliverable an email is: Bounce Rate: Emails bounce when you attempt to send them to an address that doesn’t exist or is no longer active.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

LeadSquared

AUGUST 9, 2018

A constant gripe we hear from all Digital Marketers in the Insurance landscape is –“More than 30% of our inbound leads across all sources are not reachable” (“NC” as they would like to term them; Not Contactable). How about a simple hack that would activate a minimum of 15% dead leads and get them talking again? Ingredients.

Activities 58

Activities Leads Lead Marketing Qualified Leads 58

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Email marketing is getting tricky like never before. Email marketing is getting tricky like never before. A study suggests that emails with personalized subject lines get 26% more opens. It’s not a secret anymore.

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Blue Flame Thinking

SEPTEMBER 13, 2021

So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal? In a nutshell, it will stop senders from knowing if an email has been opened or detecting the recipient’s IP address. of all email opens, which may equate to half your current list.

Privacy Protection 95

Privacy Protection Privacy Open Rate Opt-out 95

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Vision6

AUGUST 3, 2021

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. How will it affect email marketing?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. And that is where conversion rate optimization will play a vital role. This makes conversion rate optimization a recurring need. What is Conversion Optimization?

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Marketers want to connect with their audience, and email is one of the most effective ways to do this. A more scalable marketing strategy.

Automation 266

Automation Ad Building Digital Marketing Funnels Eye-Tracking 266

Litmus

MAY 26, 2021

So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead. Here are seven principles to follow to make sure your email is the one that gets opened. Over 20% of email opens occur within the first hour of sending , and 30% within the second hour.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Conversions and conversion rate. What about the open rate?

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Heinz Marketing

DECEMBER 10, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing We’ve been talking a lot about customer-led growth this year—for good reason. Many companies have been struggling with this tough market, and many have faced budget cuts and slow purchase cycles. I personally like the visual sequence builder Iterable offers.

Marketing Automation Services 70

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 70

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. Activity : Emails sent, calls made, requirements written. But limited, inaccurate data is not sufficient to execute an account-based marketing (ABM) plan … or any competitive growth strategy.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Porch Group Media

DECEMBER 17, 2019

Marketers Increasingly Using Data to Drive Personalization. Marketers are continuing to invest heavily in capabilities to deliver personalization and there are greater levels of personalization across more channels than ever. According to Merkle’s research, 86% of marketers have a defined budget to execute personalized messaging today.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Sana Commerce

FEBRUARY 6, 2024

Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. Keep your customers engaged by automating email triggers and marketing activities like order confirmations, targeted promotional campaigns, or pop-up forms on your web store.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Email marketers have three options when it comes to inactive email subscribers.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

SendX

JUNE 10, 2020

Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195