“Agency” isn’t the problem. Why an agency drives value
SmartBrief - Marketing
JUNE 10, 2024
There’s a debate around the use of the word ‘‘agency” and whether or not it tethers the industry to the past or a broken model. As an agency lifer and lover, I’ve always taken tremendous pride in the idea of an agency. But allow me to add another layer to the conversation by considering the benefits of human agency.
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