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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Want to use content created by users (UGC) in your curation strategy? Understanding User-Generated Content Chances are, you already have a lot of UCG content available to you; it’s just a matter of finding it. Customers want brand authenticity and UGC is one of the best ways to convey that message.

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Generating lower-funnel leads: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for marketing technology professionals. Regular and timely follow-up can help build trust and credibility with potential clients. See more about how marketers are using MarTechBot here.

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. For this prompt, try selecting the Demand/Lead generation expert.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

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Data-Driven Generative AI: One Million Anyword Users and Counting!

Anyword

Break out the bubbly because it’s time to celebrate a major milestone here at Anyword: Thanks to all of you, we have reached one million users ! With its ability to generate effective content quickly and accurately, Anyword is fast becoming the go-to solution for marketing teams around the world.

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How Content Marketing Builds Trust

Marketing Insider Group

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. However, where Trader Joe’s really excels is with user-generated content. TripAdvisor is a company that has built its brand around user-generated content.