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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Website: Consider adding a call-to-action button that promotes your webinar in the sidebar of every page, or drop in a blurb about your webinar on the homepage. If you have a partner or another non-competitive group that dovetails nicely with your product or the subject, ask if they would be interested in co-promoting the webinar with you.

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Lead thresholding: Don’t do it

Capstone Insights

Lead thresholding causes the following issues: Sales visibility : Sales cannot see all of an account’s known individuals that have engaged with their company. Segmentation : Inability of the marketing automation platform to utilize account level data to segment leads (assumes account-party methodology in the CRM) and personalize emails.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Marketing Automation.

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How to Create a SaaS Content Marketing Strategy That Converts

Scoop.it

No matter what stage they are on, with the right content, you can drive more user registration and sales, not just grow your email list. How is SaaS Content Marketing Different? Lead generation for SaaS has definitely changed over the past couple of years. So how to do it the right way? Middle of the Funnel SaaS Content.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

ShareASale ShareASale is a prominent affiliate marketing network that connects merchants with affiliate marketers, facilitating partnerships that drive online sales. Its focus on data integration and analysis makes it a valuable asset for maximizing the efficiency and profitability of affiliate marketing efforts.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

ShareASale ShareASale is a prominent affiliate marketing network that connects merchants with affiliate marketers, facilitating partnerships that drive online sales. Its focus on data integration and analysis makes it a valuable asset for maximizing the efficiency and profitability of affiliate marketing efforts.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides. The place your page visitors will supply information in exchange for your offer.