Remove Ad Exchange Remove Communities Remove Curation Remove Video Marketing
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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community.

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4 New Year’s Resolutions for Media Publishers

Liveintent

Consider adding these four ideas to your New Year’s resolutions: 1. By operationalizing first-party data, you can safeguard your monetization efforts from cookie-reliance through tactics like segmentation and suppression, relevant retargeting, and curated packages. Start Planning Now for 2021 2022. Deals & Packages.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

Media director at Coca-Cola, Barbara Sala said “We always communicated with our consumers during all of this phase,” she also added that Coca-Cola will “ adjust our spending to what really matters in a specific moment.”. “We We made the decision to communicate what we are doing as a system, instead of talking about ourselves.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Just answer the questions in your videos and fit the keyphrase into your caption. Instead, it shares a curated answer in the format you request.

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Ethical advertising: How Quaker Oats helped feed America

Martech

Supporting the Quaker Oats “Good Starts Here” campaign, Good-Loop helped feed hunger-insecure families at scale, while fueling a 44% uplift in the perception of Quaker Oats as a brand focused on community good. Consumers now tune out ads as much as possible, through ad blockers , skipping or switching tabs or channels.

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Do you Really Need to pay Influencers?

Onalytica B2B

Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What can you offer this influencer in exchange for working with you? E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. What kind of content do they tend to post?

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Battling burnout as a social media manager

Sprout Social

It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. bingbong – bingbongshowtime.