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What is affiliate marketing?

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Affiliate marketing is when a publisher (websites owner) promotes a specific advertiser’s or affiliate network’s ads in exchange for a commission on every sale or conversion that comes from that ad. An affiliate ad can take many formats: Affiliate ads encourage click-through in a way that ordinary display ads do not.

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PPC Isn’t Screwed — You Aren’t Doing It Right

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With ad blockers, huge privacy shifts, tough competition, etc., Turning on the TV every day to hear talk about rising inflation rates and insane gas prices will do that to you. Of course, this made Mark Zuckerberg very unhappy, but nobody was more distressed than the online store owners whose businesses rely on those ads to thrive.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. Here are the five basic data privacy rules that you should follow: Dive Deeper: * The Email Marketer’s 4-Step Guide to GDPR Compliance * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

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7 Essential Strategies For Your Best Ever Financial Services Ads | 2021

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Premium financial services ads – particularly display campaigns– are essential in 2021. In this article, we suggest following strategies to help your brand create its best ever financial service ads: Increasing production via automation. Standardising branding across all ads. Engaging with cost-free interactivity.