Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. It’s a long-term strategy that focuses on building brand awareness and positioning. They serve as a destination for your ads and a tool to keep leads focused.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Bannerflow

APRIL 4, 2019

Affiliate marketing is when a publisher (websites owner) promotes a specific advertiser’s or affiliate network’s ads in exchange for a commission on every sale or conversion that comes from that ad. An affiliate ad can take many formats: Affiliate ads encourage click-through in a way that ordinary display ads do not.

Cost per Acquisition 40

Cost per Acquisition Ad Exchange CTR Display 40

Convert

NOVEMBER 8, 2022

With ad blockers, huge privacy shifts, tough competition, etc., Of course, this made Mark Zuckerberg very unhappy, but nobody was more distressed than the online store owners whose businesses rely on those ads to thrive. Or they can do the opposite and pull back ad spending. “PPC is dead.”. PPC is dying.”. DTC Profitability 101.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59