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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings.

SEO 76
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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does PageRank Flow Through Image Links? Does PageRank Flow Through Image Links? What About Advertorials?

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What Google Thinks about Influencer Marketing

Content Standard

Google wants bloggers who receive free products in exchange for reviews to disclose that relationship, preferably at the top of the content. That means Google won’t count the link when it determines PageRank, since the link didn’t come about organically. Whether Google can actually enforce these guidelines is unclear.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. If you publish too often, your website will have no time to accumulate PageRank, authority, or trust amongst link participants. Google Webmaster Guidelines. Linking Out.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Google’s Quality Guidelines make it pretty clear: ‘Keyword stuffing’ refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Take it easy on excessive link exchanging and cross-linking (like on partner pages). Why does Patel recommend this approach?

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

A prime example of this is their Local Service Ads (LSA) program which acts as lead gen between Google and service area businesses like plumbing and housekeeping companies. We'll talk more about that in a later section titled “Avoiding the bad fish: Risks of ignoring Google’s link scheme guidelines”.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Since their sole purpose is to collect and exchange links, Google views these types of sites as ugly and irrelevant, and any links you post there will be counterproductive for your campaign. What does Google mean when they say, “any links intended to manipulate PageRank”? Google says, “ Buying or selling links that pass PageRank.