CoSchedule

SEPTEMBER 2, 2022

For this reason, many marketers are reexamining their retention efforts to combat rising ad costs. Previously, about 70% of iPhone users shared a unique identifier with advertising platforms that enabled ad personalization. This short-sighted approach neglects high-value opportunities like retention marketing. table of contents].

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Unbounce

MARCH 8, 2023

Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. In a case study by Miles Anthony Smith, he presented a growth of 575% in organic traffic after adding evergreen content on his blog.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Unbounce

APRIL 23, 2019

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. In a case study by Miles Anthony Smith, he presented a growth of 575% in organic traffic after adding evergreen content on his blog.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

PureB2B

JANUARY 23, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. In a case study by Miles Anthony Smith, he presented a growth of 575% in organic traffic after adding evergreen content on his blog.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Content Standard

OCTOBER 2, 2020

” — Peter Nivio Zarlenga “Never let ads write checks your website can’t cash.” ” — David Ogilvy “Nobody counts the number of ads you run; they just remember the impression you make.” ” — Bill Bernbach “Nobody reads ads. If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117