DivvyHQ

APRIL 18, 2019

The frequencies to which you will create that content for each channel (a.k.a. This ratio becomes a guide post for content planning and ongoing analysis. For example, the report below (from DivvyHQ Analytics ) clearly shows that we are targeting the C-Suite at about half the rate of our other targets. your editorial schedule).

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

DivvyHQ

JUNE 11, 2019

While it’s fairly straightforward to measure the traffic that’s generated from a paid search campaign or attribute leads to a particular social media ad, translating content marketing metrics into an accurate measure of value is not so easy. There are a few reasons for this.

Top of Funnel 102

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 102

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Example metrics from DivvyHQ Analytics.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Marketing Insider Group

APRIL 3, 2023

Our analysis revealed a few things: The best way to create content that ranks is to understand what Google values. That’s why we focus on a blog publishing frequency of 1 or 2 articles per week, at around 1,000 words. That way, your building – I mean, your content – gets the most attention from viewers.

Lead Scoring 238

Lead Scoring Lead Ranking Cost Per Click High Quality Lead 238

DivvyHQ

MARCH 28, 2019

There is no shortage of articles on the interwebs that talk ad nauseam about the benefits of having a company blog. Robert Rose, DivvyHQ board member and Chief Strategist for Content Marketing Institute, has written extensively on this topic, including here: The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

DivvyHQ

OCTOBER 13, 2016

As the practice of content marketing has evolved over the years, experimentation and analysis of content performance data has helped us identify specific tactics and attributes that can significantly boost the quality, relevance and engagement of specific types of content assets. Part 3: Templates for Different Content Types/Formats.

Template 40

Template Top of Funnel Content Marketing Planning 40