SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Martech

OCTOBER 30, 2023

This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Litmus

MARCH 24, 2022

When it comes to standing out in a crowded inbox, using emojis in subject lines can be an expressive way to capture subscribers’ attention and boost engagement. We are here to help you identify the how, when, and where of using an emoji to get more on your emails. Why are marketers using emojis in email?

Ad Frequency 104

Ad Frequency Click Rate CTR CAN-SPAM 104

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

SendX

MAY 18, 2020

Source: Statista Oberlo, a popular Shopify plugin, claims that for every $1 you spend on email marketing, you can expect an average return of $42. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue. You can also share links to articles on your website.

Promotion 299

Promotion Email Marketing Urgency Marketing Paid Search Agency 299

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! How do you build an email list? Idea # 01: Use a pop-up form This a quick and easy way for users to give you their email addresses. Tap into them!

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. That’s what will get your email seen and acted on. Mail (a.k.a.

Burn Rate 77

Burn Rate Opt-out Opt-in Ad Frequency 77

Litmus

MAY 11, 2021

Somehow the dynamic field for name got hard coded with one name and I sent the email to 100K…calling them all the same name. While it can be tempting to hard code data into an email to see how it’ll look when you’re testing, you need to be sure to switch back to your merge tags when uploading to your ESP and sending.

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

SendX

JANUARY 28, 2019

They confuse email list management with list growth and sending email campaigns. Here are ways to manage your email list once it has reached 100k+. Clean your email list Less can be more than enough. Abandoned old email addresses (especially true with AOL, Yahoo Mail etc.) Bounced email addresses 2).

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Porch Group Media

NOVEMBER 10, 2022

Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971? The average expected ROI is $42 for every $1 you spend on email marketing. Let us help rock your email campaigns in 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

OCTOBER 3, 2022

Email postmasters dictate that unsubscribe links, preference centers, and mailing addresses always be included in the email. Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. You can unsubscribe here, but you’ll be sorely missed.”.

Design 97

Design Practices Best Practices CAN-SPAM 97

Martech

FEBRUARY 14, 2023

You can probably guess where I’m going with all of this lovey-dovey chat. But you might not realize how email can drive that relationship. But you can package that message in many different ways that also speak to customers in different situations. They aren’t “set and forget,” however.

Eye-Tracking 129

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 129

Vision6

APRIL 25, 2023

So these emails provide the perfect opportunity to flaunt one of your latest drops or new products. Reduced spam complaints and unsubscribes Remember it may be some time before you send your next email so if you don’t communicate at the time of signup, subscribers are more likely to forget they ever joined in the first place.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SmartBug Media

NOVEMBER 4, 2022

There are strategies you can employ to ensure you’re engaging with and converting the right people. One of those strategies is email list management, or the management of contacts in your subscriber list. It helps you send more targeted emails to your list. Segmentation is a crucial part of email marketing.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech Advisor

DECEMBER 18, 2019

To combat the high volume of emails to the inbox, marketers must consider many factors and use tactics that will contribute to how well they can rejoice, says, Tom Sather, Senior Director of Marketing, Validity. To ensure your email program is positioned for success, here are some main tips to keep in mind.

Email Marketing 54

Email Marketing Planning Ad Frequency CAN-SPAM 54

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Predictive Response

AUGUST 15, 2022

This means that the moment you press the “send” button on your next email newsletter, someone will read it. An email newsletter should be an essential part of your digital marketing strategy. You can share news tips and updates on your product, service, or nonprofit. Building an email newsletter can be time consuming as well.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Martech

MAY 6, 2022

Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. Reporting often takes a backseat when the email team has one person on it, or the team manages many other channels besides email. Some marketing teams do all the work themselves.

Budget Programs 97

Budget Programs Work Management Marketing Management Planning 97

Customer Experience Matrix

OCTOBER 1, 2014

V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Outreach

AUGUST 24, 2021

Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do. What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

TrustRadius Marketing

MARCH 5, 2019

Understanding what drives consumers attitudes may save your email marketing campaigns from falling into the SPAM pit of despair. Here are the top email marketing complaints from U.S. consumers – and what you can do about them with the right software tools. Finding the right balance is the key.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

TrustRadius Marketing

MARCH 5, 2019

Understanding what drives consumers attitudes may save your email marketing campaigns from falling into the SPAM pit of despair. Here are the top email marketing complaints from U.S. consumers – and what you can do about them with the right software tools. Finding the right balance is the key.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Enterprise Management Work Management 40

Martech

JULY 7, 2023

Several lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Depending on your ESP and its built-in reporting, you can track these right in your dashboard. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Atomic Reach

NOVEMBER 16, 2018

The type of email marketing software that you use is just as crucial in creating successful campaigns. Which means exploring the different email marketing platforms, and finding out what they can offer is a worthwhile exercise. Email Marketing Software, Why? Constant Contact.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Optinmonster

APRIL 11, 2024

Use Email Deliverability Testing Tools 9. Authenticate Your Emails 12. Clean Your Email List 14. Avoid Spam Trap Emails What Is Email Deliverability? Email deliverability is a measure of how many of your emails actually reach your subscribers’ inboxes. Check for Blacklisting 10.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Hubspot

JUNE 9, 2015

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. It’s tempting to send content that appeals to the masses, as you can email a larger group of people with one piece of content.

Newsletter 28

Newsletter Personalization Ad Frequency CAN-SPAM 28

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. Using spam triggers.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. For example, a KPI for your email marketing might be to increase sales revenue. Try not to fixate too much on how a single email campaign performs.

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

Martech

MARCH 22, 2022

Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. Estimated reading time: 14 minutes.

Email Marketing 121

Email Marketing Planning Work Management Marketing Management 121

Single Grain

MARCH 15, 2023

Email marketing is a valuable tool for businesses to reach their audience and connect with them in a personalized way. However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates.

Open Rate 52

Open Rate CAN-SPAM Click Rate Case Studies 52

seo.co

OCTOBER 20, 2021

Despite critics insisting that the rise of mobile devices and social media are stifling the potential reach of email campaigns, a creatively and thoughtfully structure email blast can still reach thousands of people and generate tons of new leads for your business. How Email Marketing Contributes to SEO.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

SendX

JUNE 8, 2020

It will benefit every single one of your email marketing metrics and will get you a sales return 6 times more than regular bulk email campaigns. In this highly competitive environment, personalizing your emails is a must. However, when done wrong, your email marketing can go pear-shaped.

Email Marketing 196

Email Marketing Personalization Paid Search Agency Trigger Marketing 196

Optinmonster

APRIL 9, 2024

In this article, I’ll share the most common email marketing mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. I’ll also share tips on how you can correct them. Why Avoid Email Marketing Mistakes? In fact, 50% of online adults use email. That’s an ROI of 4,200%!

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102