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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. How Often Should You Blog?

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Marketing Insider Group: This is How We Divvy

DivvyHQ

DivvyHQ was a perfect fit and, after the implementation dust settled, we asked Michael to give us an honest account of his experience with getting his team to implement and adopt the platform. I met the founders of DivvyHQ years ago at Content Marketing World (ask me about it – it’s a good story!) Here is our experience.

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Staying Aligned with Your Content Marketing Strategy

DivvyHQ

Fast forward a year…I check in with customers to see how things are going. The frequencies to which you will create that content for each channel (a.k.a. Your customers have needs and care about certain topics. Production Guide Posts – Content Quality, Frequency & Consistency. your editorial schedule).

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7 Content Marketing Metrics You Should Be Tracking

DivvyHQ

While it’s fairly straightforward to measure the traffic that’s generated from a paid search campaign or attribute leads to a particular social media ad, translating content marketing metrics into an accurate measure of value is not so easy. Nurturing customers towards a sale over several pieces of content and a longer time frame.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Their owned audience is nothing more than their existing customer list. Fortunately, we have two decade’s worth of experience navigating the new digital age.

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How to Build Video Into Your Content Plan (Without Hiring a Videographer!)

DivvyHQ

With this strategy, you can deep dive into specific product features, answer questions from your customers and prospects, and even share recent company announcements or news – all while enhancing relationships. And use the customer segment data you already have stored in your marketing automation software and CRM software.

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2018 Future-Proof Content Marketing Strategy Lessons From The Terminator

DivvyHQ

As marketers, our most valuable currency is attention, and for years we’ve been clawing desperately to gain it from would-be customers on the internet. Or increased your Facebook ad spend in response to low engagement? Flash forward to 2017, and the internet has become a minefield where content explodes in our faces at every turn.