Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Frequency Capping Dilemma: Addressing Repetitive Ad Fatigue The lack of frequency capping exacerbates the problem of fragmentation.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

NuSpark Consulting

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. This looks strikingly similar to the media plan for a flight of broadcast ads and serves very much the same purpose. I should have known that marketers talk first and listen later.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. But, what quantifiable effects do TV ads have on sales? In reality, the secret to finding out how TV ads influence sales is not about the data itself; it’s about how the data is used and applied to help inform a better view of the consumer.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Convince & Convert

SEPTEMBER 21, 2010

Photos Apture Although I don’t use it all the time, I find myself turning to it with increased frequency. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above). Despite being free, Google keeps adding functionality to Google Analytics. to my tool shed. It just pisses me off.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Photos Apture Although I don’t use it all the time, I find myself turning to it with increased frequency. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above). Despite being free, Google keeps adding functionality to Google Analytics. to my tool shed. It just pisses me off.

Social Media 40

Social Media Paid Content Tools Media 40