Demand gen vs. lead gen: Have we reached a final verdict?
Martech
JUNE 4, 2024
You might be seeing my ad on YouTube.You might be seeing my ad, or you might be seeing my logo in a trade show. And back then, I got HockeyStack for Cognism and what they did was to match my LinkedIn impression data with my conversion data, on the MQL level, SQL level and revenue level. You only remember one part of the journey.
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