How one tech company is doing marketing without cookies
Martech
JANUARY 30, 2024
Google Ads smart bidding. For Szu, this meant the team would have to go back to the marketing mindset people used when search marketing was still in its infancy. “Some of these were more due to extreme measures we took by removing user tracking and the cookie banner as a whole, but most were due to the removal of cookies,” he writes.
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