CPM, CPC, CPA, WTF? A guide to setting campaign objectives
Choozle
APRIL 30, 2019
I’ve said it before and I’ll say it again—the ad tech industry is infamous for its buzzwords, letters that actually mean words, words that don’t make sense, processes that are as complicated as they sound, and… you get the point. CPM, CPC, CPA, CTR, WTF? Deciding between CPM, CPC, CPA, and CTR.
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