Navigating CTV Advertising: Taking Control in a Fragmented Landscape
Choozle
MARCH 27, 2024
In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. With so much on the line, advertisers need to get it right.
Let's personalize your content