Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. more likely to be opened.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Sharpspring

SEPTEMBER 16, 2021

Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails. Others have noted that emoji may boost the open rate slightly — but only if the subject line is already compelling. After all, this is what convinces your recipients to open your email!

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

SnapApp

APRIL 4, 2018

It’s important to establish a benchmark. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate. Does using their names increase the open rate?

Newsletter 128

Newsletter Email Marketing Effectiveness Planning 128

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. Be realistic when setting benchmarks for what email results are “good.” In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Anything Goes Marketing

OCTOBER 11, 2006

UPDATE: Here's another good article on BtoBOnline that provides some additional design and copy tips for B2B email marketing: Open rates increase when you have your corporate name in the subject line (on a side note it would be interesting to know if the "from address" contained the company name as well).

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Hubspot

JUNE 26, 2018

Research the average email stats for your industry and use them as benchmarks for your goals. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Clickthrough Rate (CTR). Deliverability Rate.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

3) Every time your email''s clickthrough rate is higher than your benchmark. Be realistic when setting benchmarks for what email results are "good." In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. source: [link].

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

MAY 8, 2015

That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. 4) Software companies tend to see slightly higher email open and clickthrough rates compared to other industries.

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28

Hubspot

DECEMBER 17, 2013

When it comes to metrics for individual email sends and A/B tests , the open rate (OR) of an email send is a vital one to monitor. It''s the measurement of total emails opened divided by total emails delivered. The clickthrough rate (CTR) of an email send measures total clicks in an email send divided by total emails delivered.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Anything Goes Marketing

FEBRUARY 21, 2009

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. This is all great but, if you're looking at ways to get more out of your autoresponders then keep reading.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100