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2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. Marketing Automation System (63% vs. 39%). Workflow/Project Management/Editorial Calendaring (62% vs. 37%).

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A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Benchmarking is another way to help you identify which factors should be in each lane. For example, do you know if your blog is generating leads and how that compares to industry benchmarks? So, why not explore DivvyHQ? To decide where it goes, you may want to look at a more precise data point like efficiency or turnover.

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Enterprise Content Marketing: Maintaining Message Consistency

DivvyHQ

In fact, the new report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America from the Content Marketing Institute found that coordinating content marketing efforts among multiple departments and brands was the biggest challenge for 74% of respondents. But not all content follows this planning.

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You Should Be Skeptical of Marketing Predictions

DivvyHQ

Getting too caught up in short-term strategies and fleeting trends can distract teams from implementing long-term marketing plans. Of course, marketing teams need to be innovative and future-thinking , always aware of where their users’ interests might be heading and what technology is on the horizon. They are impersonal.

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The Difference Between Content Planning and Content Strategy, and Why the Distinction Matters

DivvyHQ

Even the most well-crafted content strategy is doomed without a clear and transparent plan for setting it into action practically. This tends to be one of the foremost challenges for larger, more dispersed, or just plain busy content marketing teams. That’s all about nailing down your content planning.

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6 Key Takeaways from the Latest B2C Content Marketing Research

DivvyHQ

If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report.

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Introducing the 2018 Content Planning Report

DivvyHQ

By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.).