Martech

MAY 14, 2024

Marketing funnel metrics such as click-through rate, cost per acquisition, cost per lead, or cost per sale are important and can be used to demonstrate growing marketing efficiency. Significant costs go into branding, from customer research, brand strategy and branding materials to ad buys.

ROI 115

ROI Marketing Attribution Cost per Acquisition Work Management 115

Content Standard

JUNE 27, 2018

But what if content marketers could position our work in such a way that our brands understand its value in our completely ad-saturated world? First, businesses with running ad campaigns that are driving leads or converting visitors are going to resist turning off or backing down from a channel that seems to be working for them.

Paid Search Agency 60

Paid Search Agency Positioning Lead Scoring Lead Ranking 60

Digilant

OCTOBER 5, 2020

Allocations within digital marketing budgets vary widely from brand to brand and depend on a number of quantifiable and non-quantifiable factors. Quantifiable factors like conversion rates and cost per acquisition by digital marketing program or channel can be calculated and understood with the help of marketing analytics.

Allocation 52

Allocation Marketing Budget Paid Content Marketing Budget Creation 52