Adobe Experience Cloud Blog
MAY 12, 2016
Joe started by highlighting a few problems that marketing organizations are facing today—a sharp decay curve in their subscriber’s interest and attention, the fact that the MQL (marketing qualified lead) is subjective and therefore “eating” marketing, and that inbound is a long-tail strategy that takes a while to fully demonstrate its ROI.
Zoominfo
JUNE 24, 2020
A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. Making the Juice Worth the Squeeze.
Zoominfo
JUNE 24, 2020
A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Making The Juice Worth The Squeeze Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing.
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