Advertising Funnels Case Studies Top of Funnel Trust Marketing 
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Get more leads.
Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Source: BrightLocal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
DECEMBER 8, 2021
In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.
Marketing Insider Group
OCTOBER 27, 2020
Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.
Optinmonster
APRIL 12, 2024
Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?
Webbiquity
MARCH 28, 2023
A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.
ClearVoice
MARCH 22, 2021
What is middle-of-funnel (MoFu) marketing? Middle-of-funnel marketing is a strategy that aligns with the middle “consideration” stage of the buyer’s journey. The funnel. It’s one of those memorable marketing terms we all grew up with. What is middle-of-funnel marketing?
Expert insights. Personalized for you.
113 
Let's personalize your content