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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. The app features a proprietary format that delivers stories clean and scrollable, allowing content to load rapidly and offering publishers in-article advertising opportunities.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Pop-Up Map Ads. Knowledge Panel Ads. SearchLove.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. The app features a proprietary format that delivers stories clean and scrollable, allowing content to load rapidly and offering publishers in-article advertising opportunities.

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6 Ways to Save Money on Paid Advertising

EveryoneSocial

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. Although I’m currently in a B2B marketing role, these paid advertising strategies apply to B2C as well. 6 Ways to Save on Paid Ads. The key to saving on paid advertising is spending strategically.

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Demise of the Cookie Panel Discussion

Porch Group Media

As many of you know, Firefox and Safari long ago stopped using a cookie as an identifier – that’s only a relatively small proportion of the online traffic out there that advertisers try to target. However, cookies weren’t necessarily the best mechanism to do what these advertisers wanted to do.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content. By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word.

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