Adobe Experience Cloud Blog

MARCH 19, 2020

The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns. Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? The solution is digital ad retargeting. What is Retargeting?

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., In summary.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Sprout Social

MAY 19, 2021

Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. Double-taps are a no-cost way for consumers to demonstrate interest in a product or service, but the data they provide is invaluable. But first, let’s cover some basics.

Ideal Customer Profiles 133

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 133

Launch Marketing

FEBRUARY 15, 2018

In an ever-growing sea of marketing emails, ads, mailers and more, getting your brand to stand out is a big challenge. This provides a great way of adding context to your value proposition via conversation that facts and figures alone cannot. Add new leads to the top of your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Televerde

NOVEMBER 14, 2019

Today’s enterprise-grade marketing platforms allow you to automate outreach, depending on persona, funnel stage, account actions, and many other triggers. 4. Ad Retargeting. Ad retargeting can help warm them up and get ‘em back in the funnel where they belong.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40