The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from. You decide to start testing ads on Bing. (I Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. How to Track Attribution Using Salesforce Reporting.
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