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What is Growth Marketing? The Ultimate Guide in 2021

Goodish Agency

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Authenticity and engagement that lead to advocacy and organic growth are key.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. As I began writing this newsletter, I realized this is a 2 parter.

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5 Tips for Optimizing Your Landing Page for Mobile Traffic

Mailmunch

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Mobile devices are the future. Source: Statcounter.

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5 Steps to Take Your Editorial Calendar to the Next Level

Contently

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

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Modern marketing looks a lot like…product?

MKT1

So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. I thought this project was a great example of where “content marketing” and marketing in general is going.

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You’re making it way too hard for prospects to buy your product

MKT1

If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue. Well, the process can be a little messy, as many tools and internal stakeholders are involved, but this newsletter will help. Stop making it so hard. It’s that easy. reach out to them.

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Marketing Funnel vs. Sales Funnel: A Complete Guide

Ledger Bennett

What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets.