FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

Landing Pages 76

Landing Pages Optimization B2B Top of Funnel 76

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

DECEMBER 10, 2019

” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. Why should you build one?

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

BenchmarkONE

JANUARY 12, 2022

And one of the most effective ways to make those connections at scale is through content. . But there’s more to it than just creating content and hoping your prospects see it and identify with it in some way. You have to tap into the customer journey and how content plays a part within it. . What Is a Sales Funnel?

Top of Funnel 65

Top of Funnel High Quality Lead Funnel Advertising Work Management 65

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.”

Account Based Marketing 108

Account Based Marketing Top of Funnel ABM Buy 108

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Choozle

JANUARY 7, 2022

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Before a sale is made there could be hundreds of touchpoints, activities, and interactions that take place before the consumer makes their decision.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 275

Case Studies Case Study Studies Top of Funnel 275

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion.

Top of Funnel 140

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 140

NuSpark Consulting

NOVEMBER 3, 2019

Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. What is a Sales Funnel? A sales/marketing funnel is a tool that can be used to help convert high ROI leads faster and more often. Middle-of-Funnel Marketing (MOFU).

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

ClearVoice

JUNE 25, 2021

Landing pages and click funnels are two tools marketers use to help achieve that objective. How does a click funnel differ from a landing page? Simply, a landing page is the page of your website that a new visitor usually lands on first. It increases conversion rates.

Top of Funnel 75

Top of Funnel Paid Content Cost Per Click Lead Ranking 75

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “Some people are going to be top-of-funnel, and some people are going to be mid-funnel.

Top of Funnel 95

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 95

Outbrain

OCTOBER 13, 2022

In an era of longer sales funnels, and customer journeys that bounce across multiple platforms and devices, it’s more important than ever to connect with your audience every step of the way. Top of Funnel: Brand Awareness. Mid Funnel: Customer Engagement. The results?

Top of Funnel 29

Top of Funnel Funnel Advertising Advertising Agencies Advertising Funnels 29

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. The first way to power up your editorial calendar is to get more subject matter experts (SMEs) involved in creating your content. Get more people involved.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Martech

MARCH 4, 2022

There is no sale without a customer. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. This can generate leads, conversions, sales, and eventually lifetime value. One number among many.

Cost per Acquisition 108

Cost per Acquisition Top of Funnel Cost CPA 108

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Mobile devices are the future. Source: Statcounter.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

ConvertKit

NOVEMBER 8, 2021

Email marketing is more than just writing the contents of each email. It’s about understanding your audience’s journey and curating the experience you want for them. You have to consider where this subscriber learned about you, what products they’re interested in, what content they’ve engaged with. Engage your audience.

Template 79

Template Top of Funnel Automation Advertising Funnels 79

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Create and Refine Your Funnel. On LinkedIn, you can publish, test, and refine every layer of your funnel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. In this way, content is a long play, winning trust over time. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

ConvertKit

OCTOBER 8, 2020

What is a sales funnel? Why is a sales funnel important for creators? The 4 stages of a successful sales funnel. How to build a simple sales funnel (with sales funnel examples). Set up your first sales funnel today using ConvertKit. It’s called a sales funnel.

Top of Funnel 61

Top of Funnel Advertising Funnels Business Marketing Funnels 61

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Lake One

SEPTEMBER 23, 2021

Attract: This first stage attracts strangers through blogs, social media posts, keywords, and web pages. Convert: The next stage turns visitors into leads through calls-to-action, landing pages, lead forms, and contacts. With inbound marketing methodology, you are not just creating content for the sake of producing content.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Vision6

DECEMBER 17, 2023

Companies that have an effective lead nurturing strategy generate 50% more sales-ready leads, and they do it for 33% less of the cost. Our lead-scoring tool helps you automatically score contacts based on their email engagement so you can send sales targeted campaigns to leads that are more likely to convert.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. Ad Campaigns and Retargeting Campaigns.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Develop a High-Value Newsletter. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. These ads can drive targets to download valuable and relevant content or register for events.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. Count me in.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Consumers can spot a sales pitch from a mile away.

Conversion Rate 87

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 87

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. Try these five digital marketing channels to add more customers to your conversion funnel. One popular lead generation method is using a lead capture landing page.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

MKT1

OCTOBER 24, 2023

As I began writing this newsletter, I realized this is a 2 parter. this newsletter This newsletter focuses on all the inputs you need to look (at least) annually to lay the foundation for your strategy. We recommend them over other content & SEO agencies because they understand the value of repurposing existing content.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59