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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year.

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Combining platforms creates efficiencies and drives sales

Seismic

Guest blog post by Bobby Martin, CEO and co-founder of Vertical IQ. The partnership between Seismic and Vertical IQ is similarly appealing to bankers and other financial professionals. The conjunction of Seismic and Vertical IQ is a natural progression of this trend. We all like convenience. The future of relationship banking.

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The Ultimate B2B Marketing Glossary

Envy

CX stands for Customer Experience, meaning how your customers experience your brand before, during consideration and after purchase regardless of the channel or medium. SaaS products are cloud-based tools and apps, and SaaS marketing knows the right tricks for this specific vertical. These are Sales Qualified Leads.

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RingCentral

SWZD

Similar to Snowflake, RingCentral started out selling to small and medium size businesses, and then saw that the product could also sell well in the mid market and larger enterprises. In the SMB market, they primarily use inbound marketing practices because of the large scale this allows. Social Media.

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The Sales Manager Job Description Template That Will Help You Find the Perfect Candidate

Hubspot

Market: SMB, mid-market, enterprise, Fortune 1000, Fortune 500. Understanding of [industry/vertical]. Existing relationships/strong network] in [industry/vertical]. Communication: Sales managers must deliver information efficiently and accurately to the right people, at the right time, using the right medium.

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The Evolution of Boundless Cybersecurity

Bluetext

In order to communicate SonicWall’s business values across a variety of businesses, Bluetext prescribed a verticalized approach to target the unique needs of each industry. Medium Title: Medium Content: The post The Evolution of Boundless Cybersecurity appeared first on Bluetext.

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Xerox Prints New Vision With Marketing

Content Marketing Institute

The idea behind this approach was to saturate the most important business, IT, channel, small- and medium-size business (SMB), and vertical audiences with an experiential, media, and content blitz. Press, analyst, and influencer content. Social engagement. Xerox-owned properties.