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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. Today, modern advertising management platforms provide this level of granular targeting.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .