QuanticMind

OCTOBER 2, 2018

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Automate PPC Campaigns Across Google Properties with Smart Campaigns.

PPC 40

PPC Ads Google Automation 40

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads).

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. Today, modern advertising management platforms provide this level of granular targeting.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Hubspot

JULY 10, 2019

Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s. DoubleClick Ad Tracking. A lot has changed since then.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

QuanticMind

NOVEMBER 27, 2019

Truly understanding which marketing initiatives are responsible for sales and revenue can help you make targeted changes to improve performance and drive a greater return on investment. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Marketing Attribution Looks Easier Than Ever. First Click Attribution.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. 10 PPC Trends You Can’t Ignore in 2020.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105